Ripley’s Believe It Or Not: What Sinclair-Tribune Looks Like Is Massive

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Sinclair Broadcast Group’s Talented Mr. Ripley — President/CEO Chris Ripley, that is — hosted an 11am conference call with financial analysts on Wall Street just two hours after an announcement confirming that the Baltimore-based media company had agreed to a merger with Tribune Media Co. valued at a whopping $6.6 billion, including the assumption of approximately $2.7 billion in net debt.

Simply stated, Ripley will be overseeing — by far — the largest broadcast TV company in the U.S., with combined revenue of $4.3 billion.

What’s perhaps the biggest takeaway of the Sinclair-Tribune Media deal is all about reach: The new Sinclair, after the deal’s expected close in Q4, will have coverage of 72% of the U.S.

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