Monday, September 8, 2025

Datacasting United: Joint Venture Sees ATSC Pact With Big TV Broadcasters

At a press conference held Monday afternoon, the executive leaders of four of the nation's biggest TV ownership groups shared more about their joint venture created to provide robust wireless data services powering the "Internet of Things."

Bakish Booked For UBS TMT Conference

"Ladies and Gentlemen, the President/CEO of ViacomCBS." That's how Bob Bakish will likely be introduced when he participates in a Q&A session during the upcoming UBS Global TMT Conference in New York -- to be held just five days after CBS ceases to exist as an independent company.
Michael Christenson, CEO of Entravision Communications

Entravision Solidifies Its Q1 Earnings Release Date

It will be a very busy May 8 for analysts and investors who track broadcast media on Wall Street. Entravision has decided to become the sixth publicly traded company with stations in its stable to release its first quarter 2025 results on the second Thursday of next month.
Shopping / Christmas / Holiday

Retailers Peak At Broadcast TV Ahead Of Xmas

Five brick-and-mortar retailers and the nation's largest e-tailer dominate the pre-Christmas spot report for broadcast TV, according to data compiled by iHeartMedia-owned Media Monitors. The week's top advertiser using spot TV? The retail store closed just one day a year.

Sky High: Weigel-Produced WNBA Telecasts Get Regional Play

Broadcast affiliates across three states will air Chicago Sky games for the first time this season as part of an expanded regional network led by Weigel Broadcasting. In addition to 30 WNBA games on Weigel’s WCIU-TV "The U" in Chicago, up to 10 games will air in seven additional markets on various stations.

Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming

Despite the argument that the viewership for awards shows and other major TV events is declining, advertiser demand for tentpole events is still high (as seen with Super Bowl inventory selling out even earlier this year, for example). However, according to one data analytics pro, brands aren’t always getting it right – especially when it comes to the right timing and audiences of these events.

5G Broadcast: Views Show Lack of Unity to FCC

Two groups integral to the proposed development and rollout of 5G Broadcast technology, which the NAB and key stakeholders in ATSC 3.0 advancement are against, have filed documents discussing the alternative to NEXTGEN TV — a plan submitted for FCC consideration by LPTV owner HC2 Broadcasting.

Estrella Media Scores a ¡Gol! With MLS Franchise

The newly renamed Estrella Media, which recently shed all ties to the Liberman family that founded the operation as LBI Media, is celebrating a major win by aligning its flagship broadcast TV station with a Major League Soccer franchise born in the autumn of 2014.
CBS Stations Texas AR VR set

CBS Expands AR/VR News Technology to Texas Market

CBS Texas (KTVT-TV) in Dallas-Ft. Worth has become the latest station to roll out Augmented Reality and Virtual Reality technology, marking the eighth CBS Stations market to adopt the platform behind New York, LA, Chicago, Philadelphia, the Bay Area, Denver, and Miami.

Hispanic Media Does Its Part To Offer COVID-19 Info

With the COVID-19 pandemic impacting such Hispanic population hubs as New York and California, Spanish-language television broadcasters have stepped up their efforts to serve as a first destination to concerned citizens craving coronavirus updates in the language of their preference.
Mark Marshall, Chairman of NBCUniversal Global Advertising & Partnerships

NBCU Upfront Success Yields ‘Highest Sales Ad Volume in History’

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans to cease its Upfront negotiation cycle's pomp and circumstance, given the windfall of dollars it has attracted for its 2025-2026 content window.

An Attribution Performance Webinar, With TV In Mind

From April 20 and across next week, AI attribution-focused tech company Veritone will host five separate webinars ranging from content and ad intelligence to ad attribution, to intelligent media management, and to monetization. The first event has the broadcast television industry in mind. Plan ahead by making time on your daily planner for this information opportunity.

This Tire Brand Revs Up A Marketing Effort With Spot Cable

When it comes to selling tires, there's one brand that has stepped up to the plate and has opted to lure consumers through a Spot Cable campaign. It opens up a potential growth category for cable television networks, with no competitors active in the space.

Sinclair Shares Rise On Mixed Q1 Results

Sinclair Broadcast Group shares were up by nearly 5% in mid-afternoon trading on Wednesday, as the media company delivered Q1 2020 results that greatly surpassed Zacks Consensus Estimate EPS predictions ... but failed to meet Zacks' revenue expectations by some $21.9 million.

Gray Takes The Leap To ‘Upconvert’ to HDR

Publicly traded Gray Media has become the first broadcast group to upconvert to HDR across all of its "Big Four" network affiliates, just in time for the upcoming NCAA collegiate football and National Football League seasons. At the same time, it is taking pride in a ATSC 3.0-fueled achievement at its FOX affiliate in New Orleans.