Keeping Up with the New Pace of Connected TV Change
"TV has and will continue to transform as Connected TV becomes more widely adopted, moving from tested to trusted across all types of advertisers." That's the viewpoint of "the largest independent global measurement and attribution platform for converged TV." While they certainly have a bias, TVSquared's latest Connected TV report is worth a look.
Chaos, Frustration Mark Key Consumer Concerns on Streaming Video
Too many choices. Viewer fatigue. Fragmentation. Restricted access. As OTT and AVOD services continue to gain speed, both from a marketer and consumer perspective, new research indicates that everyday viewers are getting increasingly frustrated. What could this mean for the entire television industry?
An Analog Termination Reprieve For Alaskan TV Translators
With a deadline fast approaching, the State of Alaska was pressed with an urgent situation. More than a dozen TV translator stations needed to drop their analog transmissions. But, that wouldn't be possible, putting the licenses and viewers at risk. The FCC listened, and agreed with the state.
NEXTGEN TV Advocates: SFN Transmissions Fill Holes in Reception
The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals. That's the conclusion of a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing.
Another HC2 Divestment Beneficiary: A San Joaquin Valley Family Operator
HC2-controlled DTV America Corp. is selling properties as part of a company initiative to raise capital. Many of the deals involve unbuilt low-power TV station construction permits. The latest deal to involve yet-to-be-constructed LPTVs sees HC2 sell three mini-stations in Wisconsin and a fourth in Texas. The buyer? A family-owned California entity.
Fox Corporation Unveils A Big Incremental Stock Repurchase OK
The parent company of FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations is moving forward with an authorization of incremental stock repurchases. This could see Fox Corporation snap up hundreds of millions of its own Class A and Class B shares. Meanwhile, a noted D.C. attorney is joining Fox's board.
Frank Copsidas Snags A Texas Hill Country LPTV Property
"SuperFrank" Copsidas has gained attention over the years for his television industry activity across New England. Now, he's decided to invest in a low-power TV station in a popular area of Texas due northwest of San Antonio.
A ‘Cross-Screen, Cross-Walled Garden’ Partnership For MadHive
Software platform MadHive has attracted broadcast media companies such as FOX, TEGNA and The E.W. Scripps Co., which have elected to go with the tech company to power their linear reach extension offerings. Now, MadHive has announced it will be the first partner to license "the only cross-screen and cross-walled garden dataset" in the U.S.
A Reno LPTV Facility Trades Hands
A low-powered TV station offering Azteca América programming to Nevada's second-largest market is being sold. It marks an 11-year end of ownership by a group that grabbed the facility from the bankrupt Equity Media Holdings in 2009.
Scripps Lights Up Sunshine State News Offering
The E.W. Scripps Co. is ready to bring local news to Floridians across some of the state's biggest markets. It's doing so through the launch of an OTT-powered statewide news network that draws on reporting from its operations in five key markets.
An Olympic-Sized Live Capture and HDR Processing Choice
NBC Olympics will use Telestream’s Lightspeed Live Capture and Vantage media processing platform to perform a unique, mixed HDR/SDR workflow. The Lightspeed Live Capture systems will receive 1080p59.94 HDR signals from the events and create media simultaneously to two different formats.
Premion’s Polk Pick Sparks OTT, Connected TV Options
The connected TV/OTT advertising platform launched by TEGNA that as of 2020 sees Gray Television as a minority stakeholder has widened its partnership with IHS Markit. The move is designed to bring Polk data to Connected TV and OTT campaigns for automotive advertisers -- something broadcast TV should very much take note of.
NBCUniversal Completes its Upfront. What Are The Results?
Speaking at the Credit Suisse 23rd Annual Communications Conference, NBCUniversal CEO Jeff Shell announced that NBCUniversal has officially completed its Upfront. This led the company's Chairman of Global Advertising and Partnerships, Linda Yaccarino, to pen her observations of how the 2021 Upfront sets the stage for the future.
HC2-Controlled LPTV Licensee Spins More Stations
DTV America Corp. has of late been an entity fully controlled by HC2 Holdings, today led by Wayne Barr and until nearly a year ago by Philip Falcone. As part of a capital-raising campaign led by HC2's current leadership, DTV is spinning a group of low-powered TV stations in various locales.
A Christian LPTV Operator Spins In Sin City
A low-powered TV station licensed to serve Las Vegas has just been sold. The seller is a non-profit evangelical Christian broadcast ministry based in Texas that serves Spanish-speaking audiences.