TV/Cable News

Xandr’s “holistic approach for political” is comprised of multiple tools for advertisers and publishers to buy and sell political advertising programmatically.

One month ago, Connected TV advertising and measurement platform Innovid struck a deal to acquire television measurement company. The acquisition has just closed, and creates what Innovid calls “an end-to-end, independent TV measurement alternative that brings together streaming and linear television.”

The individual who tops RBR+TVBR's first-ever ranking of Broadcast Media’s Top Tech Leaders, announced in the Winter 2022 RBR+TVBR Special Report distributed this week at MWC 2022 Barcelona and in January to subscribers, has just been promoted to President to Technology at Sinclair Broadcast Group.

For nearly three years, she has served as VP/GM of ABC Audio. Starting today, she'll serve in the newly created New York-based position of Executive Editor and Senior VP of ABC News.

"Real-time TV measurement" company iSpot has announced it is expanding its cross-platform viewing verification capabilities by agreeing to purchase a TV-viewing data analytics company known for its measurement of consumer viewing in public locations across the U.S.

While some believe the OTT story is overblown and a bubble could pop in just months, the ad spend for OTT seen in 2021 as determined by MediaRadar is something everyone in broadcast media should take note of.

For two decades, he's served as Marketing Director for the CBS and The CW Network affiliates serving the Cleveland TV market.  Now, he's packing his bags and will soon enjoy Sonoran desert sunsets and perhaps a meal or two at El Charro.

He most recently served as General Manager for Entravision/Orlando — and was a 2021 Medallas de Cortez finalist. Now, it is confirmed that he's joined the broadcast television company that will soon be led by Soohyung Kim for a leadership role in the Constitution State.

VIZIO Ads is expanding its omnichannel offering via a partnership with TransUnion. This, VIZIO says, will enable its advertising partners to leverage its data from 19 million Smart TV households off-platform, to reach consumers on millions of mobile devices with a "cohesive" experience.

The reward to shareholders comes as GTN, traded on the NYSE, is at the top end of its historical price chart — a good sign for the company led by Hilton Howell Jr. and Pat LaPlatney.

With a winter weather advisory in effect for Manhattan, Wall Street is bracing for sleet and a little snow. For investors, that was nothing compared to the pre-market slide for stocks. Then came an afternoon address from President Biden on how the U.S. will react to Russia's incursion into Ukrainian territory early Thursday. Investors reacted positively.

In addition to releasing its Q4 2021 earnings report, Sinclair Broadcast Group on Wednesday offered investors some good news with respect to its quarterly dividend — it's bigger. The news came as the company named a C-Suite leader its COO and President of Broadcast, while it cheers on a new leader at its ABC affiliate in the Nation's Capital.

Nexstar Media Group's trio of top executives offered commentary on the company's health, including what ad categories performed well — and didn't — during Wednesday's Q4 2021 earnings call. There's also intelligence on retransmission consent revenue. Hear the highlights of this earnings call by tuning in to the latest RBR+TVBR InFOCUS Podcast.  LISTEN HERE

On its surface, it appears that the nation's No. 1 licensee of broadcast television stations didn't perform so well in the final three months of 2021. Free Cash Flow was down 26.2%. Adjusted EBITDA was off by 24.5%. However, tough comps due to very strong Q4 2020 political ad dollars are at play here. So, ex-political, how did Nexstar Media Group do in Q4 2021? It beat the Street.

Who still pays for cable TV and why? CableTV.com surveyed Americans who still subscribe to traditional cable to understand why they keep the service.