At Long Last, An Automotive Bump For Spot TV
It's been a long time coming. For the first time in nearly two years, a mid-month surge in automotive spot plays has been seen on a national level, according to Media Monitors data for the week ending February 20, 2022. Ford is active on Spot TV, while a Japanese brand with manufacturing plants in the U.S. is active on the Spot Cable report.
Gray Gives Hettrick Greater Role In Western Mass.
Since March 2015, she has served as the News Director for the ABC and CBS affiliates serving Springfield, Mass., and has spent the majority of her career at nearby WFSB-3 in Hartford, a former Meredith Local Media property. Now, she's earned a promotion in Western Massachusetts.
A Touch of Faith Signals América Tevé Tampa Farewell
Until now, it has served as the home in the Tampa-St. Petersburg market for Miami-based América Tevé. Soon, the independent Spanish-language television programming seen on the facility, a low-power TV station licensed to Pinellas County's biggest municipality, will say adios to the fare.
Cross-Channel Asset Identification Coming To Univision
Ad-ID, used for identifying advertising assets across all media platforms, has agreed to a new partnership with TelevisaUnivision to support advertising asset identification and tracking for Univision’s media portfolio. The agreement is designed to improve targeting and delivery for Univision and its advertising partners.
Paramount: New Name, Same Questions
Michael Nathanson, the respected Senior Analyst at MoffettNathanson, and colleague Robert Fishman have written investor note that asks the tough questions about now-Paramount's finances for both today and tomorrow. "Despite the big announcement ... we are left with a similar question as we had last year: will the company be able to grow EBITDA and Free Cash Flow again to match prior levels?"
Ex-CBS Los Angeles Leader Resurfaces At Nexstar Property
In July 2021, he departed as President/General Manager of KCBS-2 and KCAL-9 in Los Angeles under a turbulent period at parent company ViacomCBS, now Paramount, centered on an investigation into accusations of workplace misconduct. Now, he's getting an opportunity to move on from that chapter.
Gray’s New Media Training Center Puts Diversity Growth In Focus
The NBC affiliate owned by Gray Television serving Jackson, Miss., has been selected to take a key role in the creation of a media training program designed to prepare students for "today's unique operating environment." At the same time, Gray seeks to improve diversity, equity and inclusion in media with its creation.
A Diamond Private Debt Exchange Offer Begins For Sinclair
Diamond Sports Group and Diamond Sports Finance Company, indirect subsidiaries of Sinclair Broadcast Group, have commenced a private exchange offer to eligible holders of 5.375% Senior Secured Second Lien Notes due 2026.
TV, Streaming Platforms Each Matter For NFL’s ‘Big Game’
How many people tuned to NBC's telecast, or Telemundo's Spanish-language coverage, of Super Bowl LVI? A combined metric courtesy of iSpot.tv has been released.
Diverse Content: A Driver of TV Antenna Use
Who knew that a $24 accessory available through Amazon.com or Walmart could add so much diversity to the small screen? A just-released Horowitz Research study finds that, as cable TV "cord-cutters" look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas.
The InFOCUS Podcast: Blair Harrison
Every day we get pitched stories about FAST Channels, AVOD and connected TV and, in nearly every instance, we reply with the same statement — how is this important to the broadcast television industry and how can they benefit? That's just one of several questions RBR+TVBR Editor-in-Chief Adam R Jacobson asks Blair Harrison, CEO of OTT linear streaming platform Frequency, in this fresh InFOCUS Podcast. LISTEN HERE
Byron & Gordon: Fireside, at the NAB Show
He has had a "unique" path to success. Now, 2022 NAB Show attendees will get to hear all about it, as Byron Allen has agreed to appear in a flame-free "fireside chat" scheduled for Wednesday, April 27 at the Las Vegas event — the NAB's first since 2019 due to the COVID-19 pandemic.
Weigel Paints A New Diginet ‘Story’ With Upcoming Launch
It's known for nationally distributed digital multicast television networks such as the popular MeTV and siblings DECADES, Start TV, Heroes & Icons and MOVIES! Now, the family of Weigel Broadcasting's national broadcast networks is set to expand.
A Planet Full of Spots, Thanks To Lindsay Lohan
Among the fresh commercials getting a Super Bowl LVI airing on February 13 was a fun spot from a fitness center featuring Lindsay Lohan, playing at her past with a focus on the future. The spot is the signature component of a campaign that has increased its use of Spot TV in the last week.
A Palm Beach TV News Veteran Ready To Retire
On February 10, 1986, she began her career at The E.W. Scripps Co.-owned NBC affiliate that's long dominated the ratings across the Treasure Coast and the Palm Beaches. Now, 36 years later, she's preparing to conclude a career that has involved just one television station.