CBS Stations Get A ‘Local News Innovation Lab’
It is ViacomCBS's owned-and-operated CBS station serving North Texas that is taking the responsibility of housing it and building the "home of a curated team who will be empowered to experiment with next-generation storytelling."
From Sprint to Streaming For New Univision Division CMO
He was widely known in the advertising industry for his five years as Chief Marketing Officer of Sprint, now a part of T-Mobile. From today, he'll be getting new recognition as the first CMO of Streaming at Univision Communications.
Matrix Postpones Summit Following NATPE MIAMI Cancellation
As the sun set Saturday over Biscayne Bay and behind the downtown Miami skyline, the plug was pulled on NATPE Miami — a victim of Omicron. That put the organizers of the "shoulder" Matrix Media Ad Sales Summit in motion on what to do with its January 2022 affair.
Cogeco MVPD Gets a New Name
It's not a new train service, although Miami Beach could use one to connect it to downtown Miami. Rather, it is the new name for the nation's eighth-largest cable operator, today owned by Canadian multimedia company Cogeco.
Media Bureau Seeks CC Rule Refresh
The Media Bureau has announced that it "seeks to refresh the record" on proposed FCC rules intended to enable individuals who are deaf and hard of hearing to fully enjoy video programming through closed captioning.
Discovery Inc. Makes Investment in OpenAP
The investment signals an expansion of Discovery’s existing relationship with OpenAP, having integrated with OpenID in April 2021 and more recently partnering with OpenAP on the launch of XPm, the TV publisher backed cross-platform measurement framework.
Gray’s Newest Property To Benefit Music City Asset
Why does Gray Television have an interest in a low-power television station licensed to a self-described "beautiful small town nestled in the hills of Southern Middle Tennessee?" The fact that Lewisburg, Tenn., is an hour south of Music Row has everything to do with the broadcast TV company's latest LPTV investment.
Nexstar Shares Continue To Shine
Nexstar Media Group is enjoying another rise in its share price, with activity on Friday signaling a finish at a level last seen in November, when shares briefly topped the $170 mark. Is NXST en route to quickly matching and perhaps surpassing that price?
Nielsen Scores A Local TV Measurement Deal With NYI
Its mission is to provide national brands with TV and digital advertising opportunities in the nation’s top DMA, New York. And, it's just signed a local TV measurement agreement with the nation's dominant audience intelligence and consumer data company, Nielsen.
ARK Multicasting Powers Up NEXTGEN-Fueled LPTV Plan
For many LPTV station licensees, the ROI opportunities associated with ATSC 3.0 and NEXTGEN TV could mean big dollars for savvy operators investing in the right technology. Among the companies with LPTVs in its stable taking the lead with ATSC 3.0 is ARK Multicasting. It's just selected a Sinclair-owned antenna provider to usher in the NEXTGEN era at its stations.
TV Station Owner Denied Atlanta ‘Must Carry’ Complaint
Should a television station licensed to Opelika, Ala., offering content from diginets THISTV and NBCLX be given "must carry" status for the Atlanta DMA, something its owner believes should be enforced by DirecTV? The Media Bureau of the FCC says no.
NEXTGEN TV Makes A Splash at CES 2022
Despite the negative press, lines of CES 2022 registered attendees were seen at McCarran International Airport awaiting their official credentials on Wednesday. At the same time, the NEXTGEN TV team was busily sharing three big stories involving the rollout of the ATSC 3.0-powered broadcast television technology — making Day 1 of the three-day affair a significant one for next-generation television.
‘Single-Source Cross-Platform Measurement’ Comes To Comscore
Once one wades through the marketing language in the company's announcement, the goal from Comscore is for the new product to become the unified way people use Comscore (similar to audience measurement giant and rival Nielsen’s approach with ONE) to get holistic audience measurement. The product's launch comes a day after a similar move from rival Nielsen.
Hearst Ups Hayes To Key TV Leadership Role
Michael J. Hayes was named an EVP and group head of Hearst Television in 2017, with operational oversight over a portfolio of Hearst markets. Now, Hayes has earned a promotion.
Nielsen Rolls Out Connected TV Ad Optimization Product
Named "Streaming Signals," the product is being heralded by the nation's dominant audience measurement and consumer data analytics firm as a "first-of-its-kind solution" that unbundles household viewing.














