Sinclair Gearing Up For Investor Day
The C-Suite leaders for the broadcast media company that also owns the Bally Sports regional sports networks is gearing up for an Investor Day event at Nasdaq MarketSite.
Marketing Architects Sticks With Nielsen For Local TV Data
It calls itself "an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement." To better assist its clients, this Minneapolis-based shop will continue to use Nielsen local TV measurement data.
Pérez Exits Univision For Newly Created ‘Noticias Telemundo’ Role
A Spanish-language noticias veteran is packing his belongings and heading a bit further west on NW 41st Street. He's joined NBCUniversal Telemundo Enterprises for a senior-level position in its news department.
Another Big Week for QSRs At Spot Cable
There's a logjam at the top of the latest Spot Ten Cable charts, although there's a new leader by play count this week. That said, Media Monitors' latest snapshot shows just how important Quick-Service Restaurants are to Spot Cable.
Local News Source Consumer Trust Depends On Every On-Air Face
If just one journalist from a local news source is not trusted, audiences are overwhelmingly less likely to use the source overall. That is one of several takeaways from a just-released research project from Radio Television Digital News Association (RTDNA), conducted with research firm Magid.
Shelley Returns to Bayou State With Manship Pick
From March 2007 through April 2016, he served as News Director of the NBC affiliate serving New Orleans, managing all aspects of a 56-member news department. He then ventured to a small market in the Hoosier State, serving as News Director for a dual ABC/NBC affiliate. Now, this veteran TV news director is heading back to the Bayou State, taking a role at a Manship Family-owned property.
LG Smart TVs Get Global ACR Upgrade
LG Ads Solutions, the television manufacturer's connected TV and cross-screen advertising service, has initiated a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. It's a move that follows a transition in the U.S. that's already transpired.
Nielsen: Broadcasting and Cable Show ‘Signs of Revival’
First, the more obvious findings from Nielsen's latest look at total visual media consumption for the month of August — streaming repeats as the most-watch TV format.
Now, the encouraging news for over-the-air and MVPD-distributed channels. There are "signs of revival" for both categories, Nielsen says.
Peach State Political Dollars Powering National Total
According to newly released data from BIA Advisory Services, some viewers are poised to be "inundated" with more political advertising than others. While Virginia will be tepid with respects to political spots, Maryland has a gubernatorial and Senate campaign in progress, making activity more active. Yet, that's nothing compared to five other states, including Georgia.
QSRs Dominate At Spot Cable
University students are back on campus, and that means one thing: QSR advertising on spot cable is surging, based on the latest data compiled by Media Monitors for its Spot Ten Cable report.
Nexstar Finalizes Its Q2 ’22 Earnings Release Plans
Even with wild market gyrations that led to a 9.5% pre-market decline in share value on Tuesday, the nation's No. 1 owner of broadcast TV stations is perhaps the free-to-air media sector's strongest performer on Wall Street. How will the company's second quarter shape up for Nexstar Media Group? All will be revealed on Election Day 2022.
Estrella Selects A Chief Content Officer
Until now, he's been the head of Global Formats at NBCUniversal, overseeing a team in charge of international sales and production of the Comcast unit's formats around the world. Now, he's joining a Burbank, Calif.-based multimedia company focused on U.S. Hispanics, taking a role as its Chief Content Officer.
Louisville Lights Up NEXTGEN TV, Thanks To Block
Four broadcast television stations serving Kentucky's biggest metropolitan area, when not counting Covington, are now available in NEXTGEN TV. ATSC 3.0-powered signals are already on the air, with the local PBS Member station becoming the fifth NEXTGEN TV station serving Louisville on September 19. But, where's the CBS affiliate?
Fox Stations To Transact on Comscore Local TV Currency
It's a big win for a company seeking to erode Nielsen's dominance in the local television audience measurement business. Comscore has scored a partnership with FOX Television Stations.
Gray’s LPTV Growth Continues In Arkansas
Gray Television has proven to be a big buyer of low-power television stations across the U.S. across 2022. Now, Gray is at it again, and is agreeing to purchase a trio of LPTVs














