MIAMI — Until now, he’s been the head of Global Formats at NBCUniversal, overseeing a team in charge of international sales and production of the Comcast unit’s formats around the world.
Now, he’s joining a Burbank, Calif.-based multimedia company focused on U.S. Hispanics, taking a role as its Chief Content Officer.
Joining Estrella Media for the CCO role is Enrique Guillen.
Guillen spent many years at NBCU, most recently as EVP/Commercial Strategy and International Development for the Universal Studio Group. Prior to that, Guillen was one of the founding executives of the Universal Television Alternative Studio. As EVP of Alternative Development and Production, he oversaw the development, launch, and international rollout of properties, including “World of Dance,” “Titan Games,” “Hollywood Game Night,” and game show “The Wall,” produced in over 25 countries. Guillen first joined NBC Entertainment as SVP of Alternative Programming, developing and producing primetime franchises, including “The Celebrity Apprentice” and “Last Comic Standing.”
Given Estrella Media’s signature lineup of self-produced game shows produced at its Empire Center headquarters, Guillen’s arrival could usher in a significant new era for Estrella Media.
Guillen reports directly to CEO Peter Markham and will be based in Southern California.
Specifically, Guillen will oversee the U.S. domestic and global content strategy for Estrella Media’s television, streaming, digital, audio, events, and digital businesses, including developing, producing, and acquiring all television and film content, overseeing network and station programming, news, sports, digital content, and studio productions. In addition, he will be responsible for the international distribution of the company’s content.
“Enrique brings impeccable credentials as a leading executive in global content development and distribution, and he is a perfect fit to help our company accelerate our leadership position,” Markham said. “We look forward to Enrique taking a prominent role in helping us plot our next phase of growth as the changes taking place in our industry present unprecedented opportunities for Estrella Media.”
Guillen added, “At the current inflection point of our industry, Estrella Media’s agility and array of content-making and distribution assets offer a unique opportunity to foster growth and create a domestic and international footprint across broadcast, streaming, digital, and audio businesses. I’m excited to join the entrepreneurial team at Estrella Media to shape a forward-looking content strategy that is deeply relevant to U.S. Latinx audiences and connects the community’s universal values with global audiences.”
Before joining NBC Entertainment, Guillen was VP of Development and Production at Telemundo Studios, where he oversaw scripted productions across the U.S. and Latin America. He started his career as a journalist and investigative producer, covering national and global politics for Univision News.
