TV/Cable News

A partnership has been forged between a tech company "building the context graph for marketing decisions" and the privately held parent of a unit comprised of 35 broadcast television stations under the leadership of Michael J. Hayes. Why? To explain the favorable ad spaces across Hearst's digital platforms.

A request filed by Fort Myers Broadcasting Company seeking a limited waiver of the Commission’s rule addressing operational readiness for Emergency Alert System (EAS) equipment at three FM radio stations it owns has been granted. At the same time, a similar request involving its CBS affiliate in Southwest Florida has been deemed moot.

Fox Corporation's Class A shares were down by 3.6% in Wednesday's trading, as investors reacted to the release of fiscal Q2 2026 financial results that reflected a notable quarter-by-quarter decline in ad revenue. Flat dollar trends were seen at FOX's broadcast networks and at its owned over-the-air TV stations.

Faced with increased scrutiny from the Video Advertising Bureau (VAB) over its audience measurement capabilities, Nielsen has revealed it will be beta testing "a new methodology enhancement to more accurately account for co-viewing." This, Nielsen says, will better reflect the total viewership for live programming.

There will be a second year of broadcast television coverage of the Major League Baseball franchise that won the 1985 World Series and has enjoyed a renaissance amid negotiations to build a new stadium in the Power and Light District. 

Entravision Communications seeks to speak to locals of Puerto Rican heritage across Central Florida by bringing a brand from home to an over-the-air channel that once housed a UniMás affiliate. It's thanks to a partnership with Hemisphere Media Group.

Media Monitors' look at the spots aired on both cable and national TV for the final week of January 2026 shows Domino's emerging as the dominant QSR. Otherwise, the disparate activity between broadcast and MVPD-distributed channels continues for a variety of advertisers.

Hey, it's a good dividend already ... right?  Nexstar Media Group's Board of Directors has elected to maintain its current dividend rate. That said, it is one of the biggest cash rewards out there when it comes to broadcast media stocks.

CBS Atlanta, which debuted on August 16, 2025, as WUPA-69 took the network affiliation from Gray Media's WANF-46, has launched its new weekday early morning newscast. It's a 60-minute offering, airing in the 6am hour ahead of CBS Mornings.

As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, "Performance TV" has become the leading beneficiary for advertising investment. That's according to the 2026 State of Performance TV Report.

On Friday, the Federal Register published a summary of a Report and Order in the FCC's rulemaking proceeding amending its rules to advance the low-power television, TV translator and Class A television service. That's put the wheels in motion on an effective date for the new rules.

With the awarding of accreditation for TV universe estimation by the Media Rating Council (MRC), the ARF DASH TV Universe Study believes it has established "a standard" in measurement. Now, DASH is expanding its delivery schedule and taking steps "to broaden its usefulness" in both advertising and strategy.

There's a "rapid shift" taking place that Omdia believes "underscores how retailers are prioritizing e-commerce driven retail media advertising over traditional TV shipment leadership." That explains why retailers are forecast to control nearly half of the North American TV OS market within three years.

Key sports events and feature films drove "record-breaking viewership" during what Nielsen calls the peak holiday season. But, what does this mean for the broadcast television industry?  Competition for eyeballs includes the OTT platforms associated with the parents of ABC and CBS, respectively.

"The new logo represents strength and a bold attitude while paying homage to the company's rich 135-year history and evolution across four distinct media pillars," Morgan Murphy Media said of the first major brand refresh in several decades for the family-owned radio and TV station ownership group.