Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content.
While that may be upsetting to some in the broadcast television industry, Hub Entertainment Research data concludes that the question, “What good TV shows are you watching?” may soon be less relevant than asking, “What TV set do you own?”
That’s because, Hub says, the growing influence of the TV set in shaping how viewers discover and engage with content is one to take into deep consideration.
