Political, Automotive and Legal Ad Spending Fueling OTA TV
BIA Advisory Services founder and CEO Tom Buono provided a fresh snapshot of local broadcast TV industry advertising revenue estimates for 2024 on Thursday in an address to TVB Forward virtual conference attendees. Buono is forecasting an 11% increase in revenue from 2023.
A Partnership Forged To Benefit Local Connected TV Advertisers
A cybersecurity company dedicated to protecting businesses by disrupting bot attacks and preventing digital fraud has entered into a strategic partnership with local video marketplace advertising provider Locality.
Years After SWFL Sale, MVG Spins Two Remaining LPTVs
Media Vista Group is winding down its broadcast operations by parting ways with the low-power TV stations bringing Univision programming to two markets. The buyer? Once again, the deal involves Vince Bodiford and Manoj Bhargava, the individuals fueling the growth of NewsNet as an owned-and-operated TV broadcasting operation.
Political Ad Intelligence Firm Extends TelevisaUnivision Deal
The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact, and has been lengthened by two additional years. This marks AdImpact’s eighth year as a partner with TelevisaUnivision.
Estrella Media Sells Two Non-Essential TV Assets
The multimedia company that has become one of the biggest competitors to both NBCUniversal's Telemundo and to TelevisaUnivision has opted to part ways with two low-power television stations in a pair of Southwestern U.S. markets. Who's the buyer? Vince Bodiford and Manoj Bhargava are at it again, keeping Greg Guy of Patrick Communications busy.
KCAL Gives Royal Treatment To NHL Team
It is a sort of homecoming for the National Hockey League team, which aired its games on the CBS News & Stations-owned free-to-air TV station during the 1998-99 season and from 1967-1985 aired their games on what was then-called KHJ-TV.
A Big Week For Burgers and Pizza At Spot Cable
For those who have been watching the Media Monitors Spot Ten Cable reports for quite some time, they'll tell you that Quick-Service Restaurants are among the leading categories when it comes to spot play count. This week, a pizza maker and a royal maker of flame-broiled beef patties are tops.
Local TV Strength Affirmed Amid Network Newscast Ad Declines
Pew Research Center has published new fact sheets on trends in network, cable, and local TV news between 2020 and 2022. Findings include that advertiser expenditures for the news programs of ABC, CBS and NBC have declined substantially since 2020; while local TV news audiences remained relatively stable from 2021.
A Hearst Station Provides ‘Prognósticos’ To A Telemundo Affiliate
Ensuring Spanish-speakers in one of the nation's biggest emerging Hispanic markets have access to weather information en español will see a new alliance between the SagamoreHill Broadcasting-owned Telemundo affiliate for Kansas City and the owner of the market's home for the ABC television network.
Sacramento’s ‘FOX40’ Welcomes A New Leader
She most recently served as VP/GM of FOX affiliate KOKI-23 and MyNetwork TV sibling KMYT-41 in Tulsa, stations formerly owned by Cox Media Group and sold in August 2022 to Imagicomm Communications. Now, she is joining Nexstar Media Group, and will now serve as VP/GM of its Sacramento broadcasting and digital operations.
Addressable TV: More Integral To An Upfront Ad Plan
A new research study finds that 47% of advertisers polled believe addressable TV played a role in their 2023-2024 upfront negotiations. Further, more than 80% of those advertisers said that it was an important aspect of the negotiations, with nearly half rating it as “extremely important” to their planning.
TVRev: ‘Young Generations Still Watch Local News’
"Local TV: Perils and Promise in the Age of Streaming." That's the title of a newly released report from industry analyst group TVRev, co-founded by Alan Wolk. What's the key takeaway from what's billed as "a primer for those new to the local TV market and an up-to-date high level analysis for those fully steeped in it"? Local TV news is consumed by more people than you may think.
Local Now Adds 14 CBS ‘FAST’ Channels
The Allen Media Group digital platform known as Local Now has added 14 free ad-supported television channels from CBS News & Stations, in addition to other content from the Paramount Global entity.
In Connected TV Move, Locality Expands Partnership with FreeWheel
Locality, a local television solutions provider, is widening its business relationship with Comcast-owned TV industry tech platform FreeWheel. What does this mean for its clients?
The InFOCUS Podcast: Carrie Hofmann
Carrie Hofmann presently serves as News Director of TEGNA's NBC affiliate in Charlotte, WCNC-36. As she prepares for her first GM role, RBR+TVBR Editor-in-Chief Adam R Jacobson spoke with Hoffman about local TV leadership today, and what words of encouragement she has for others that seek to follow her path up the ladder in over-the-air TV today. LISTEN HERE