TV/Cable News

The National Hockey League franchise that has called North Texas home for the last three decades has signed a multi-year agreement with the nation's dominant audience measurement and media analytics company that gives it data designed to provide precise local viewing data.

To attract new users to Max, Warner Bros. Discovery is using Spot Cable for a new ad campaign promoting the OTT platform. It's a sign that WBD head David Zaslav and his team have no fear in shifting viewers of its cable channels to Max, as "cord cutting" continues to accelerate.

A Greenville-Spartanburg, S.C., TV station recently completed its transition to a broadcast frequency of 57 MHz. While it is running at full power, it acknowledges that its low-VHF channel position makes over-the-air reception difficult for its viewers. A shift to the more-powerful UHF band is now being sought.

TEGNA has selected a new Director of Content for its NBC affiliate serving Atlanta. For those who have worked in Chicago, they'll be highly familiar with this individual, who is leaving KSDK-5 in St. Louis after four years. Her resume includes stints at WLS-7, WBBM-2, and WFLD-32 in the Windy City.

The EVP/Technology and Chief Technology Officer of the NAB is actively reminding broadcast television licensees that they have until Wednesday to abide by a FCC requirement that, if no action is taken, could greatly impact the station. In fact, it could lead to a license cancellation.

Broadcast and cellular tower company American Tower Corp. has long been a strong performer on the NYSE. But, as the end of the third quarter approached, a year-to-date low was reached. Since then, however, AMT has been on fire. 

The Commission will consider rules to implement the Low Power Protection Act and provide eligible LPTVs with an opportunity to apply for primary status, a move the FCC feels will better protect the ability of LPTVs to deliver local programming to underserved audiences. The LPTVBA is against the proposal.

The vMVPD pay-TV services totaled 14.7 million subscribers in Q3 2023, Leichtman Research Group data show. That figure is key to understanding the cable TV consumer trends impacting America, as sports is driving consumer demand for vMVPDs as traditional cable TV service providers' losses continue.

TV streaming platform Roku has forged a strategic product and commercial partnership with a platform designed for the creation and operation of "real-time 3D" content — something Roku believes will help mobile app businesses in growing their app install campaigns to TV streaming inventory.

It's being billed by a Los Angeles-based TV software maker as "a major software update" that gives advertisers some of the most advanced tools in what's called "Performance TV," just in time for the 2023 holiday shopping season.

OpenX Technologies, an omnichannel supply-side platform provider, has launched what it calls "an ongoing initiative to unlock the full potential of Connected TV." How so? OpenX seeks to combine the top aspects of linear and programmatic buying models into its new "TV+" offering.

AudienceXpress, a Comcast Advertising company, has partnered with Epsilon, a global advertising and marketing technology company, to introduce a new capability for enhancing audience-based, convergent television buying.

With an official Public Notice distributed Thursday, the FCC's Media Bureau says all ATSC 3.0 multicast licensing rules adopted in the Third Next Gen TV Report and Order are now in effect. As such, the Bureau is now ready to accept NextGen TV license applications that involve simulcast multicast streams and/or non-simulcast 1.0 multicast streams.

Bridge Media Network is one of the biggest acquisitors of broadcast television stations in 2023. To learn more about its aggressive growth plans and the vision for both NEWSnet and its fledgling sports operation, RBR+TVBR sat down with CEO Vince Bodiford for an exclusive one-on-one conversation.  LISTEN HERE

A provider of "currency-grade" smart TV data based in Los Angeles has found that some 94% of total streaming time during the third quarter of 2023 was driven by viewers who only (64.6%) or mostly (29%) streamed on their smart TVs.