Audience measurement and consumer intelligence company Nielsen has secured a multi-market renewal with Morgan Murphy Media, the Madison, Wisc.-based television and radio company.
What will the new agreement for ratings bring to the company?
Nielsen will expand its Local TV measurement coverage for Morgan Murphy with newly licensed TV stations in the Yakima-Pasco-Richland-Kennewick, Wash.; and Marquette and Alpena, Mich. DMAs.
Additionally, renewed agreements for Local TV service in Spokane; LaCrosse-Eau Claire and Madison, Wisc.; and Victoria, Tex., are in place.
The Texas operation was formerly owned by Saga Communications.
“We are honored to expand our coverage with Morgan Murphy in Washington State, Wisconsin, Texas, and now Michigan” said Paul LeFort, Managing Director for Nielsen’s Local TV business. “Nielsen’s local TV solutions empower Morgan Murphy and our Local TV customers to make critical content decisions, maximize the value of their premium audiences and serve the communities where they operate.”
Chris Cornelius, Vice President of Business Development for Morgan Murphy Media, added, “Nielsen’s innovative approach to Local TV measurement in our markets was critical in our decision to expand our relationship. Their ongoing investments to transform measurement in our markets made Nielsen the natural choice to serve both our existing and new properties.”
