Podcast

When most people think of radio formats of appeal to Hispanic consumers, their minds may drift to regional Mexican, or perhaps the ever-popular "trap" music and Latin Urban reggaetón-infused sounds making waves from L.A. to Miami. There may be another big opportunity to drive growth with Latino radio listeners you've not yet considered. And, it may not even involve a format change.

In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth.

Seven years ago, being a purveyor of Spanish-language media wasn't exactly the most lucrative business opportunity in the Milwaukee market. Today, the business climate is so strong that Bustos Media of Wisconsin this week launched a second FM signal targeting Latinos. What's changed? Learn all in this Hispanic Radio Podcast.

Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? "Generally speaking, yes," reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d'expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

In Los Angeles, Spanish Broadcasting System (SBS) is locked in a tight three-way battle for regional Mexican listeners, as its KLAX-FM "97.9 La Raza" takes the midday crown. But, it is the rise of KXOL-FM "Mega 96.3" that warrants attention. Could the substantial gains seen by this Latin Urban and "trap music" hub be replicated in your market? The answer could come by way of this exclusive 15-minute Hispanic Radio Podcast,

In this Hispanic Radio Podcast, SBS EVP/Programming Jesus Salas shares why the launch of a brand-new station and adjustments at two other FMs in Puerto Rico couldn't come at a better time. He also discusses how local social media influencers are leading one of the brand refresh efforts, and how politics and the need to talk will soon reshape another FM station known for salsa.

Lotus Communications benefits from Hispanic listenership to both its English-language and Spanish-language stations. But what makes Lotus' Spanish-language stations such a vibrant part of the company's holdings? Lotus President Jim Kalmenson shares his answers in this Hispanic Radio Podcast.

In this latest Hispanic Radio Podcast, Radio + Television Business Report Editor-in-Chief Adam R Jacobson has a candid conversation with a Latina consumer of both English-language and Spanish-language radio in Miami. She's an immigrant and has her favorite stations, which she listens to both in the car and at home. What does she like? Listen now and learn!

Has FCC Chairman Ajit Pai's championing of "AM revitalization" through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente ... says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family's Q Broadcasting is soaring in Central Florida. We learn all about Q's new heights in this Hispanic Radio Podcast hosted by RBR+TVBR's Adam Jacobson.

Can Spanish-language radio serve as a powerful platform for the expansion of a very regional brand that seeks wider growth opportunities? Yes. Louisiana-based roaster Community Coffee is using AMs and FMs targeting Hispanic consumers to great success in Texas. In this Hispanic Radio Podcast, advertising agency head Alex López Negrete -- whose resume includes Spanish-language play-by-play for an NBA franchise -- shares his thoughts on why radio works for advertisers.

With all of the changes seen in the U.S. Hispanic market over the last two decades, there's one remarkable constant that's been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America's top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population.

In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discusses the top things a radio station should consider when evaluating syndicated programming for a key daypart.

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, is radio an important part of the media mix right from the start? This Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that's particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.