Podcast

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment? Those are two of the key questions posed to Horacio Gavilán by RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest Hispanic Radio Podcast.

If you're in the smallest of Nielsen Audio-rated markets, or in a city where there are no ratings, attracting listeners — and advertising — has its challenges. But, what if you're serving a unique audience you can "own"? Spanish-language radio stations have emerged in that role, and in the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, RBR+TVBR Editor-in-Chief Adam R Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida by targeting Latinos with no other local media choices.

If you are, set aside July 19-20 to join the conversation and get ready to learn. Streamline Publishing's Radio Ink and Podcast Business Journal are gathering one successful money making podcaster after another. How did they turn their side hustle into a full-time career? How can broadcast media companies get in on the action? Register now for this virtual conference, with on-demand delivery of each and every session.

"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.

In this InFOCUS Podcast, presented by dot.FM, station owner, General Manager, Program Director, News Director, Chief Engineer and Morning DJ Maynard Meyer shares with RBR+TVBR Editor-in-Chief Adam R Jacobson how KLQP "Q92" in tiny Madison, Minn., has remained a success as it celebrates 40 years of hyperlocal service.  LISTEN HERE

Comscore is devoting its future to local cross-platform measurement and says groups and agencies are shifting from talk to action. EVP of Commercial Steve Walsh shares how Comscore is driving the mastery of matching homes with the actual purchase behavior seen in those homes in this fresh InFOCUS Podcast, presented by DOT.FM. LISTEN HERE

CBS News and Stations and CBS Media Ventures President/CEO Wendy McMahon on Wednesday participated in an TVB Next Women: Coffee talk with Abby Auerbach, and this InFOCUS Podcast, presented by dot.FM, offers excerpts from their lively and engaging conversation. LISTEN HERE

Caroline Beasley returns to the InFOCUS Podcast, presented by dot.FM, to talk about what the upcoming NAB Show will bring to her team and perhaps add to her knowledge sphere. Caroline also shares a little more about an invitation-only Cocktails and Conversation reception during the show. LISTEN HERE

The MSNBC weekend anchor and co-host of the Latina-To-Latina podcast participated via Zoom in an engaging Hispanic Radio Conference interview conducted by SBS EVP/Programming Jesus Salas. The focus: the power of podcasting targeting Hispanics, and just how personal it can be for those listening to what Alicia Menendez has to say.

Brad Smith, the Founder/CEO of Simplecast, is the new Head of Podcast Products for SiriusXM. Simplecast was acquired by SiriusXM in 2020.

Joining RBR+TVBR Editor-in-Chief Adam R Jacobson once again on the InFOCUS Podcast is Dave “Chachi” Denes.  This time around, Denes, the President and co-founder of radio imaging, production library, programming and jingles company Benztown, is back to talk about the 2022 NAB Show, scheduled for April 23-27 In Las Vegas. LISTEN HERE

How has Rochester, Minn.'s top-rated radio station, locally owned and operated, managed to stay largely live and local and keep advertising buys flowing some 11 1/2 months into the COVID-19 pandemic? Station OM and morning co-host Lou Kastler shares the details in this fresh InFOCUS Podcast, presented by DOT.FM. LISTEN HERE

From the shore of Lake Erie to the tranquil beaches of Southwest Florida, Walt Tiburski’s seen a lot over the years, and he’s our guest on the latest RBR+TVBR InFOCUS Podcast, presented by Dot.FM. What does this set-to-retire veteran have to share on the state of Radio today? Tune in now to hear this exclusive chat! LISTEN HERE

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That's the topic of conversation in this fresh Hispanic Radio Podcast.

The continued importance of broadcast radio for sports teams is a topic definitely worthy of a bigger spotlight. To learn more about a fresh partnership with the local MLS team, iHeartMedia of Columbus, Ohio SVP of Programming Michael McCoy sits in on the InFOCUS Podcast, presented by dot.FM. LISTEN HERE