Podcast

As we get ready for the 2018 Hispanic Radio Conference, which begins Tuesday (3/13) in Miami, Nielsen Audio Managing Director Brad Kelly chats with RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest podcast. Kelly is ready for a little sunshine and a respite from some tough winter weather -- and he's eagerly anticipating one of his favorite conferences. What makes the Hispanic Radio Conference such a well-liked event?

Many radio industry C-Suiters thought "fair play" wouldn't be an issue in 2018. But, it is -- as was seen in February with the issuance of a charter on that very subject to 4 A's members. What's the best path forward to bring fair and equitable treatment of minority media owners, some 20 years after "No Urban Dictates" came to light at Katz Radio Group? Two university professors with a media buying background discuss research they've conducted on how marketers are undervaluing the multicultural consumer.

Magnum.Media has uniquely focused on markets within the state of Wisconsin. And, it's growing -- even through the COVID-19 pandemic. Were there any concerns with moving forward with the family-owned company's latest station acquisitions? Reid Magnum agreed to discuss the topic and more in this fresh RBR+TVBR InFOCUS podcast. LISTEN HERE

 Andy Whatley, the senior vice president for global business development and partnerships at Instreamatic, the company focused on enabling voice interactivity and measurability in the audio ad market, is the latest guest on the InFOCUS Podcast, presented by dot.FM. He shares how "conversational marketing" continues to grow in the audio marketplace. LISTEN HERE

Why did Frank Washington, founder and CEO of the Sacramento-based channel, and COO Daniel Sakaya, each decide to focus their careers and attention to the build-out of a television channel that offers a variety of programming targeting Asian Americans? They share this, and more, in this encore InFOCUS podcast presented by DOT.FM. LISTEN HERE

In one week, on November 16, American Urban Radio Networks CEO Chesley Maddox-Dorsey will appear as the Moderator of a highly anticipated Forecast 2022 roundtable discussion. As a preview of what's to be shared, Maddox-Dorsey chats with Adam R Jacobson in this fresh InFOCUS Podcast, presented by dot.fm. LISTEN HERE

Susie Hedrick, CEO of vCreative, shares details on the just-announced Cocktails and Conversation VIP gathering happening during the NAB Show and why the return of the conference and expo after three years is so highly anticipated in this InFOCUS Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson. LISTEN HERE

In this fresh InFOCUS Podcast, presented by dot.FM, WideOrbit Chief Product Officer Will Offeman gives listeners an update on the technology the company has developed to help broadcast media do more business by completing more sales. LISTEN HERE

Chris Maccaro, a media and ad tech veteran with more than 20 years of experience leading, transforming, and driving growth across a wide range of organizations who was named CEO of Beachfront in 2018, chats with RBR+TVBR Editor-in-Chief Adam R Jacobson about the power of programmatic and why a cross-platform approach remains key to any marketing campaign. LISTEN HERE

Anne Schelle, the Managing Director of Pearl TV chats with RBR+TVBR Editor-in-Chief Adam R Jacobson ahead of the 2023 NAB Show to share more about the voluntary rollout of ATSC 3.0-powered NEXTGEN TV, and other updates tied to the new broadcast TV standard, in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

Carrie Hofmann presently serves as News Director of TEGNA's NBC affiliate in Charlotte, WCNC-36. As she prepares for her first GM role, RBR+TVBR Editor-in-Chief Adam R Jacobson spoke with Hoffman about local TV leadership today, and what words of encouragement she has for others that seek to follow her path up the ladder in over-the-air TV today. LISTEN HERE

At QUU, the focus has been on making the in-dash audio entertainment system come alive when tuned to a broadcast radio station. In this InFOCUS Podcast, presented by dot.FM, CEO Steve Newberry shares the latest on what's in store for the "connected car" ahead of the 2024 NAB Show in mid-April.

Based in Memphis, Howard Robertson, CEO and Founder of Spotset Radio Network, is laser-focused on bringing political advertising to Black radio. He wonders if the Harris-Walz campaign is ignoring the power of Black-owned media. To learn more, RBR+TVBR welcomes Robertson to this InFOCUS Podcast, presented by dot.fm.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That's exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.