Podcast

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, is radio an important part of the media mix right from the start? This Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that's particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.

Here's a learning lesson from an LPFM in the Midwest, as RBR+TVBR Editor-in-Chief Adam R Jacobson discusses the launch of a Spanish-language radio operation once the stuff of dreams. Led by Venezuelan immigrant and journalist Linda Parra, this latest Hispanic Radio Podcast from Radio Ink and the Radio + Television Business Report puts the focus on the first in-language voice for Latinos in Toledo, Ohio.

Despite a much smaller total audience in Barstow, mainly known as a pit stop on drives from Southern California to Las Vegas, "El Portal" has proven to be a hit with advertisers and with consumers who continue to support a station providing them with something local. Could one of your underperforming radio stations see similar success by making a move that mimics what station owner Dos Costas Communications did in 2006? Find out in the latest Hispanic Radio Podcast from Radio + Television Business Report.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment? Those are two of the key questions posed to Horacio Gavilán by RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest Hispanic Radio Podcast.

In this latest Hispanic Radio Podcast from Streamline Publishing, Skyview Networks National Hispanic Audio Sales Manager Blanche Joesten talks with RBR+TVBR's Editor-in-Chief about the potential to bring in more revenue while building a brand-new connection to an underserved — and very passionate — audience. How can your radio station tap into this fervent fan passion? The answer could come in just seven minutes.

The East End of Long Island is known by many as a weekend and summer playground for affluent New Yorkers who enjoy such locales as Montauk and The Hamptons. But, did you know that Suffolk County, N.Y., is also a hotbed of Hispanic market growth? In this latest Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson learns from Ana Maria Caraballo, Promotions Director for JVC Broadcasting, how her company jumped in to serve an important segment of the population with no local voice.

If you're in the smallest of Nielsen Audio-rated markets, or in a city where there are no ratings, attracting listeners — and advertising — has its challenges. But, what if you're serving a unique audience you can "own"? Spanish-language radio stations have emerged in that role, and in the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, RBR+TVBR Editor-in-Chief Adam R Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida by targeting Latinos with no other local media choices.

As we get ready for the 2018 Hispanic Radio Conference, which begins Tuesday (3/13) in Miami, Nielsen Audio Managing Director Brad Kelly chats with RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest podcast. Kelly is ready for a little sunshine and a respite from some tough winter weather -- and he's eagerly anticipating one of his favorite conferences. What makes the Hispanic Radio Conference such a well-liked event?

To help AMs and FMs on their path to success, the Radio + Television Business Report is pleased to present the latest installment in our series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami. Today, Julio Aponte Jr., COO of Sun Broadcast Group, provides a sneak peek into the success stories that prove Radio works for brands and businesses.

To help AMs and FMs on their path to success, the Radio + Television Business Report is pleased to present the first in a series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference. In our second installment, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Francisco Montero, co-Managing Partner of Fletcher Heald & Hildreth, on the importance of AM and FM radio during an emergency — including a hurricane, wildfire, flood or blizzard.

The Hispanic consumer has emerged in recent years as one of the most vitally important for brands and businesses. Media companies are no different. A successful approach to welcoming — and keeping — U.S. Latinos through audio entertainment that is relevant and of high appeal can reap huge dividends for radio broadcasting companies. To help AMs and FMs on their path to success, the Radio + Television Business Report and Radio INK are pleased to present the first in a series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami.