Podcast

Magnum.Media has uniquely focused on markets within the state of Wisconsin. And, it's growing -- even through the COVID-19 pandemic. Were there any concerns with moving forward with the family-owned company's latest station acquisitions? Reid Magnum agreed to discuss the topic and more in this fresh RBR+TVBR InFOCUS podcast. LISTEN HERE

What is perhaps the biggest topic of interest in D.C. for radio and TV broadcasters right now? We get the latest on Lowest Unit Rate regulatory policy, the FCC's station license renewal period now underway and the political file rule, among other things, from Brad Deutsch at Foster Garvey in this fresh RBR+TVBR InFOCUS Podcast. LISTEN HERE

You likely know vCreative for its media workflow offerings, with cloud-based technology in place for such companies as Entercom, Cumulus Media, Townsquare Media and Urban One. Now, its seeking to build on its radio industry success by reaching out to broadcast TV. That’s what brings President/COO Susie Hedrick on to the latest RBR+TVBR InFOCUS podcast. LISTEN HERE

Your company has uniquely focused on one of the fastest-growing locales in America. Then, the novel coronavirus arrives. What has the impact of the COVID-19 pandemic done for business over the last four months? Darrell Calton, CEO of Iliad Media Group, fills us in in this new RBR+TVBR InFOCUS podcast. LISTEN HERE

Entercom recently adopted a Desktop Video Wall platform developed by Vancouver-based traffic camera solutions company Vizzion. How did this partnership come about, and is it a first between Vizzion and an audio media company? We get the answer from Sean Beaudoin, the Product Manager for the Desktop Video Wall from Vizzion, in this fresh RBR+TVBR InFOCUS Podcast. LISTEN HERE

Take advantage of the long holiday weekend by checking out the all-new RBR+TVBR podcast. In just 15 minutes, you'll gain insight and intelligence from the key newsmakers shaping broadcast media, driving broadcast media’s future through station transactions, and bringing broadcast media the latest tech products of note for America’s radio and TV stations.

The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program slate to the Addressable TV beta test presently being conducted by Nielsen. To learn more about this test, RBR+TVBR spoke with Brian Jentz, the London-based SVP of Business Operations for Nielsen in this exclusive podcast. LISTEN HERE

Brick Eksten, the brand-new CEO at Qligent, shares his insight on ad monitoring and verification, and on the growing importance of reliable and distributed compliance marketing in the all-new RBR+TVBR INFOCUS Podcast, hosted by Editor-in-Chief Adam R Jacobson. LISTEN HERE

Ken Lagana, the EVP/Digital Sales for Entercom Communications, now has a deputy to manage advertising opportunities for its Radio.com platform and its brands across podcasting and streaming squarely focused on East Coast clients.

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.

As Radio.com is reborn with such outside partners as CNN, Bloomberg, Bonneville and Cox Media Group, iHeartRadio has just bolstered its Spanish-language content offerings by inking a streaming deal with one of the biggest U.S. companies serving Hispanic consumers.