Why Shouting Copy Doesn’t Work
Once upon a time (now…long ago), James Brown had a hit with “Say It Loud, I’m Black and I’m Proud.” That song and its sentiment were right for the time. But in daily business practice, saying it loudly in a radio commercial doesn’t work so well, and here’s why
Study finds young more accepting of unsolicited communications
Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t
NBCUniversal Expands Addressable Footprint With Big MVPD Deal
NBCUniversal's U.S. household addressable footprint is set to expand by nearly 40%. To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation's top cable TV service providers. Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a TV publisher.
A case for Ad-ID in Radio
Ad-ID is the only advertising asset coding system supported and authorized by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) across all media
The 7-Fold Pathway to Self-Motivation
The role of a sales person is to motivate clients. But
Want an order? Find out what they’re buying! Then create it!
There is a Zig Ziglar story of his making an offhand remark about “also” selling fine china (to a woman he had pitched pots and pans to) ends with him learning that she had put aside money
Bad PR still having an impact on auto sellers
BP may have grabbed the headlines and become the corporate ogre in the view of many Americans, but recent bad PR is still impacting car sales to some extent
Match Your Advertisers with the Content
RAB's Radio Training Academy teaches the value of prospecting for advertisers whose typical customer is a good match with the station's typical listener. You'll get more appointments and have a higher success rate at closing them
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
Let’s Grow Up and Eat at the Big Table
I used to have a sales manager who mixed metaphors. One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...
6 Sales Habits Salespeople Should Eliminate Quickly
The success your company has maximizing its sales effort may be less than it might be
Keep their numbers handy; Holidays advice
An idea… in the studio, control room, whatever it’s called at your facility, there should be a list of all clients and their phone...
New Research Shows MC Media Spend Disproportionately Low
Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.
Unintentional Ad Consumption: Digital’s Problem, Broadcast Media’s Plus?
How often do viewers of your TV stations or listeners of your radio stations unintentionally watch, or hear, a commercial? Silly question, right? A similar question is being asked about digital ads by a highly influential newsletter -- and it gives more ammunition to the TVB and RAB to go out there and fight for dollars that are rightfully theirs.
Coaxing the givers out of would-be Grinches
Knowing in advance the current trends on consumers spending habits and what is pushing their intentions on what to buy and when is a key in increasing your sales