Tim Russert, Michael DeBakey and George Carlin were just three of the extremely influential people who died this summer. Tony Schwartz was the fourth. Who?
Why Certain Vocal Characteristics Can Make or Break an Ad -- Each radio advertisement that goes on the air is used to deliver a message to the consumer. These messages are
I call it “the point of differentiation theory”. If all things are considered close to equal; price, quality, convenience and service, people will make the choice of one product over another because a product or service has
Research budget get slashed this year? Well some good news is on the way. There are huge companies
It might seem strange to say, but we are finding that stations in mid and small markets are growing BECAUSE of their size! It’s a tough market out there
Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking
Baseball on the radio is the consummate double-play; they were made for each other. Vin Scully, Ernie Harwell, Mel Allen, and Jack Buck are...
We spoke with a few TV station news directors about new forms of content gathering and delivery they’re
I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman
Here’s some interesting data on just how powerful the talk radio medium is as a revenue generator–it’s mind blowing stuff. A while back, I had my staff analyze
Auntie Mame proclaimed: “It's a time for making merry, and so I'm for making hay. Tune the grand up, Call the cops out, Strike...
Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.
Situation: Although the April 15th deadline has passed, there are many individuals and businesses looking for new accounting firms. I talk to accountants and...
If every time you saw or heard from me I solved a problem for you, would you be glad to see me? Would you take my call? Sure you would. You could have that same effect on local direct clients.
By Paul Weyland 1. Avoid negative talk. Get out of the office and go see clients face to face. Don't listen to the doom-and gloom-sayers that...