Social Media Marketing Tactics for Broadcasters
In last week's article, I talked about the new techniques of social media optimization. These are methods used to increase a product's viral buzz factor. It is all about
Being Interruptive Well
The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will
Top Line Findings on the Retail side
Looking forward on how consumers are adjusting to the world around them, this information gives key indicators on how your local sales
Marketing TV Brands with Social Media Optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social...
Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn
The beach umbrellas are back in the shed, the kids are back in school and the NFL is
“Mass” vs. “Me”
Understanding the difference between “mass media” and “me media” is a pivot point for radio creating innovative ideas that present triple-win scenarios which benefit advertiser
Programming the extra minutes of internet radio ad breaks
Most online radio stations are filling their breaks with all national PSAs. People view this parade of diseases
Integrated Marketing – Grab vs. Growth
I’ve been working with the internet since 1996, and full-time since 1999. In many ways it feels more like 20-years due to the rapid-speed at which technology
Summer is a Great Time for Television
Like sand slipping through toes on a summer beach, viewers of television can slip away during the summer season. Warm sunny days beckon and...
Master the Critical Skills
If you're going to sell more every year, you need to get better every year. Let's look at this a different way. If what you are currently doing would produce the results you are looking for, the results should have already shown up
How to Steal Customers from the Yellow Pages
There are a number of very good reasons that local direct decision makers who are advertising primarily in the Yellow Pages should begin advertising...
Part 6 – Sales 90 day Outlook
With the Back-to-School season on the horizon, the 90 Day Outlook for several clothing categories as well as Shoes brighten from June
Why Shouting Copy Doesn’t Work
Once upon a time (now…long ago), James Brown had a hit with “Say It Loud, I’m Black and I’m Proud.” That song and its sentiment were right for the time. But in daily business practice, saying it loudly in a radio commercial doesn’t work so well, and here’s why
Part 5 – Marketing and Featured Aisle
While female shoppers are more likely to have a store preference for Skincare products, do their spending patterns vary as well? In short: yes....
Part 4 – Marketing and Retail Sales
Where and what are the habits today on spending in the clothing retail sector. Examining the retail vs outlets like Wal-Mart. Areas consumers are...