Sales & Marketing

Barrett Riddleberger tells us what sales reps want from their manager.

In a world where something falls off your timeline in two seconds (if it appears at all), everyone can come up with a lower price, and technology evolves quicker than the time you have to enjoy a cup of tea the question is: How can we continue to increase sales? Here are seven tips that have worked in my career, for my colleagues, clients of Marketing Fun With Mike, and more!

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

What can we do to separate ourselves from all others in the sales field? What can we do to enable ourselves to thrive and not just survive in the media sales world for decades to come? There are many necessary action steps we need to take to achieve the questions asked above but one that I believe works best is to

Have you heard about the revolution that is sweeping the business world? This one doesn't have anything to do with stock options, profit margins, quarterly revenues, or meeting earnings. This one is a community of people that have decided the way of sales in the future has a new mindset.

A Cox Media Group market manager and a Kentucky radio station owner share their ideas and how they tackled the subject.

The age-old concern for just about every employer, Media Information Bureau columnist Kelly Orchard notes, is this: “Where are all the good candidates? Why can’t people just come to work and do their job?”  Orchard discussed the topic with RBR+TVBR Editor-in-Chief Adam R Jacobson at a NAB 2018 Broadcast Leadership Training reception held Sunday night in Las Vegas as one of several unofficial opening events tied to the 2018 NAB Show. She took her ideas to paper, and pens this report on how to find the best person for whatever job you seek to fill.

Magic Johnson and Isiah Thomas were amazing professional basketball players...

Creating new holes to dig in might just be the way that our traditional media’s become untraditional and continue to thrive instead of just skate by. Some believe traditional media is going away. A lot of my clients still firmly believe in it and have no doubt of its power, as do most if not all of us who are taking the time to read this right now. But it is harder than ever. And we are all working harder and smarter than ever. There will come a time when prospecting in the same hole with all of the other media companies and sales organizations will simply get too hot, too dirty, and too repetitive for ourselves and our clients. What’s a possible solution? Creating new holes!

Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.

The better we understand how our listeners "consume" radio, the better stations will be in marketing and packaging a winning product