The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
5 critical sales questions every AE needs to know, ask
I wish I could say I was surprised when I go on an ad sales call with a sales rep and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training or fear. Fear of silence perhaps? Mostly fear of not knowing what the outcome of the meeting should be before the meeting begins. They just do not have a playbook to follow. It is sort of like placing 11 football players on the field and telling them to simply go out for a pass. Every now and then you will score a point, but most of the time you get beat by a better team with a plan. I preach a lot about having an ad sales process and holding meetings that win business. Ad sales training is mostly about understanding that there are several ways to win a ball game, but which one will maximize your potential to win?
Automotive Service-It’s All about Trust and Problem Solving
As most of us are painfully aware unreliable transportation is a real bummer. I was reminded of this recently when we went
Quality, shock and a simple creative formula
Lettuce Entertain You (LEYE) is an extremely successful Chicago-based restaurant group. While dining at one of their restaurants last week
Consumers could confound experts
The last time we saw the economic mood rings worn by CEOs, they were pretty gloomy, and general grumpiness about immediate prospects for radio and
Direct Response Advertisers and Internet Radio
Direct response advertising will be popular in 2009 as advertisers focus on results and more inventory is available
Five Things To Know About Millennial Shoppers
Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
Mitch Kline, VP/Radio Sales, TargetSpot, Part II
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
The future of Radio advertising
Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report:
The key...
The One Thing To Ask All Job Candidates
One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview
The Great Advertising Budget Shift-Will You Get Your Share?
While many of us are relieved that 2009 is finally coming to an end, we still face the uncertainties of how the economy will play out for us all in 2010. The chill in the air is real. For many businesses out there
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...
Why Bad Salespeople Get Hired
How could a $7M sales superstar totally flop at his next employer? Maybe he was simply the wrong choice for the job.
Study: Advertisers Get What They Pay For With Online Ads
A recently published study of the effectiveness of online display advertising showed that branded content sites consistently
5 Things Smart Sales Managers Do to Deliver Profitable Sales Meetings
Potential Selling CEO Barrett Riddleberger says sales reps need