Listen to your customers… you just might learn something
Our industry invests millions of dollars in research to properly “image” the on-air product. Yet we spend nothing internally
Using Pay-Per-Click Advertising to Promote your Newscast
Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on
Consumers Are the Answer, Not the Problem
Consumers are a real problem for marketers. They’re fickle and changeable and, in many cases, not the least bit interested in what the marketer has to say. They don’t attend to
Customer-Controlled Media Era Requires Changes
By customer-controlled, we simply mean the traditional era of dominant media systems — one in which media organizations accumulated audiences based on
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
Using Client Testimonials to Sell the Power of Radio
It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising
Motivating people to buy cars
It’s no secret that people are nervous about the future of the US economy and their own family’s economic stability. That’s made them cautious about
Snatching Opportunity from the Jaws of Recession
This recession is causing a great deal of angst in the radio industry, but it is also presenting a real opportunity for radio to succeed by doing what it does better than
Local involvement for the good of the community and the station bottom line
There has been an ongoing discussion for years now about radio stations and how they are not locally involved with
A look at the most popular used cars
The used car market is hot, even as new cars languish on dealer’s lots. People still have to have transportation. So, amid worries about the economy and job
Marketing News without Marketing Directors
The problem is that most of us are so in love with our own products, that we lack the healthy objectivity required to truly understand a customer's less passionate feelings about what we do.
Promoting your own station is the goal
Sometimes people need a reminder to tune into your station – the trick is figuring out how to deliver it. Ideally, when people are on their way to one of two destinations
Car buyers switching from new to used
Despite the US recession, some people are still buying cars. But the bad news for the automakers is that more and more people are looking at buying a used car
Internet Radio and Online Coupons
Coupon sites were the fastest growing online category in November, according to a new report by eMarketer. More and more consumers are relying
“Stress Test” for Ad Copy
In this new economy just hawking spot schedules is out. Selling big creative ideas is in. Unfortunately while most broadcast sellers have the skills to get a client on the air they still haven’t a clue about