Local Insurance Agencies Need Your Help
What local direct decision makers need most are long-term big ideas that convert consumers into loyal customers without having to compromise the client’s price
Teases that Blatantly Withhold Information
Count the number of works in the answer to your promise. For example, "Will it rain? We'll tell you tonight." The answer to this is either yes or no.
The Three-Minute Drill
You are meeting with the owner of a chain of regional convenience stores. It’s going well until you reach the final bullet point of your presentation, your station’s Website. Interactive was
How to Increase your online revenue
Traditional media is being challenged in ways, and to a degree, unprecedented in history. The primary impetus behind this challenge can be
Clearing a Passage through Today’s “Frozen” Economy
We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving
TV: The Medium of Choice in a Recession?
Having so many media options can be especially vexing in such an uncertain economy like the one we face today.
More small-market sales tips
There was a 100% winner turn in, plus thanks to a really well-produced spot (no brag just fact) by yours truly great response-locally-and from some distance to the campaign.
Local Web Dollars – Getting Radio’s Unfair Share
The good news - 73% of North American radio stations have not committed themselves to bad web practices that do not and will not generate significant revenue.
The TV News Love Affair with Hard Sell Marketing
What is the characteristic of a great marketing campaign? It will achieve two goals - one for the head and one for the heart. But these two goals can be
The Real Reason Advertisers Are Abandoning Newspaper?
According to James, the reason newspapers across the country are folding faster than a bad poker hand is not the national economy.
Are consumers downshifting for good?
Two studies came out this past week in bang-bang succession. They go beyond the observation that consumers are cutting back on expenditures in the face
The New Way to Plan Media
In the beginning, media allocation was a rather simple matter. Limited media forms and the thirst for knowledge and information by consumers almost guaranteed media exposure and, therefore, advertising exposure.
Seven steps to being a better listener
Listening is as far from a passive activity as anything I can imagine. By being a passive hearer, you may take in some words but give nothing back. Listening requires
Media Testing and Test Marketing Procedures
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach
Fewer hotel guests want a newspaper
Even when the price is zero, fewer and fewer people are bothering to pick up a newspaper. Marriott International says guest demand for newspaper