Ways To Turn A ‘No’ Client Into A ‘Yes’ Client
The following tips are both necessary and instrumental for getting bigger deals in less time, from the people who have the authority to say “yes!”
Big thinking in small markets
Just because you work in a small market doesn
Applying brain sciences to the art of marketing–Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...
Facebook to debut real-time bidding for ads
Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google to more effectively target ads to consumers.
“Facebook Exchange”...
Welcome to No-Brand Land!
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But, is it being spent it in the right place?
A marketer's greatest...
Benefits of the growth of the DRTV industry
The Direct Response Television industry’s success is good for America. It is one the few ways that a small entrepreneur can take an invention and fast track it to the Walmart shelf within a short span of six months. The American Dream is alive and well in DRTV. Stations generate advertising dollars. Design engineers create. Manufacturers employ people. Logistics people source and distribute. Telemarketers and web professionals take orders. And most importantly, customers have their important problems solved.
For commercial ratings – specific is better than average
Both Kantar Media and Rentrak conducted analyses that provide individual ratings of the Super Bowl commercials
Programmatic: A Big Part Of The Future Of Radio
Whether broadcasters like it or not, programmatic advertising buying is already here and is only going to
The Seven Reasons Why Sales Managers Fail
If you are a sales manager or VP, these issues have likely caused problems for you or others you know.
Entercom Puts Its Bets On Podcast Growth
"Premium, personality-based podcasts" and other on-demand audio content is growing in popularity among advertisers and consumers, in particular digitally savvy audio listeners who don't consider themselves "radio listeners." Perhaps that's one reason why Entercom Communications has just acquired a 45% stake in a big podcast creator.
Engage Millennials, And Integrate Fresh Ideas For Company Growth
In 2018, Kelly Orchard proposed a diagnosis about radio people suffering from “adjustment disorder,” a treatable condition that in most cases is a short-term concern. Now, Orchard writes that in order to grow successfully, one must introduce methods in company culture and properly adjust or adopt them to engage and encourage teams.
Seven More Marks Of A Great Sales Coach
Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.
The Media Sales Organizations Deemed ‘Most Trusted to Deliver on Promises’
How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? The Myers Report from media ecologist Jack Myers has some intriguing answers. For Myers, companies that prioritized trust and reliable ratings delivery are more likely to capture market share in the challenging COVID-19 era and beyond.