Back-to-School Shopping Spend Set To Sprout
Yes, we know you're just back to the office from the Independence Day holiday ... maybe. Even so, parents and members of Gen Z are already budgeting for their back-to-school shopping. In Hawaii, school starts at the end of the month. Not long after that, students will be back to school in California, Florida, and other states. Are retailers set to see a bump in sales? Yes, says eMarketer.
The Biggest Factors Transforming The Media Industry
The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.
Five Things To Know About Millennial Shoppers
Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
Seven Reasons Why A Sales Manager Can Fail
High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.
‘The Critical Role Brands Play in Culture’
NBCUniversal, MAGNA, and Identity have teamed together for a new research study released today that explores 'the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.'
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Back to the Future? How to Bring Rates Back Up
Cheap rate packages are keeping broadcast stations from reaching their short and long-term revenue potentials. In markets all across the country, rate structures are cratering, with prices dropping
Marketing Best Practices: Building Brands with Attitude
There is one place in the business world that truly performs magic - the marketing world. The truth is that most products are really...
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
Finding Crowdfunders
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword...
Hot Dog Stand Marketing Version of Sales: Volume 4
Our minds know no limits. We can gain knowledge and improve at what we are doing at a faster clip if we truly dedicate...
Holiday cards are a waste of time and money
With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!
Growing Sales Weary?
Can you really blame people? Everyone is getting a little sales weary! From the second we get up in the morning until the moment our heads hit the pillow and our lids close we are getting pitched, asked, negotiated, told, closed, cold called, prospected, and so much more! I’m in media sales and I protect myself all of the time from it and I believe it is your right to protect yourself as well. Even though you are in media sales as well.
Understanding Podcast Advertising
Podcasting advertising examined.