25 Super Cool Sales Tips From Legendary Action Movies
Today we head to Hollywood for a nice hefty collection of sales tips from famous actors who had no idea that was what they were providing.
Programmatic: A Big Part Of The Future Of Radio
Whether broadcasters like it or not, programmatic advertising buying is already here and is only going to
6 Sales Habits Salespeople Should Eliminate Quickly
The success your company has maximizing its sales effort may be less than it might be
Joining with clients to build from the ground up
But to have a really special client-station bond, Mike Rudd suggests taking it several degrees deeper
Fire Your Customers (And Increase Your Sales)
Not all clients are worth keeping
How Real-time TV Ad Tracking Will Change the Way You Buy TV Ads
TV viewing patterns are changing, and advertiser approaches should as well
7 Surefire Ways to Demotivate Salespeople
It is quite likely that no corner of your corporation requires positive-thinking and highly-motivated people than your sales operation
The Digital Ad Market is Heating Up: Are You Ready?
Digital ad income is up -- are you getting any of it?
5 Compelling Reasons NOT to Promote Your Best Sales Rep to Manager
Magic Johnson and Isiah Thomas were amazing professional basketball players...
Five Critical Questions Every Ad Sales Person Needs to Ask
Should sales people make statements or ask questions?
Building a client movement
A big goal of mine going forward is to create “client movements.” And I think it can be something any sales person or manager in the media world would benefit from doing themselves as well.
Convincing clients to do radio right with peer selling
Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous? If you’ve been mostly successful at this, stop reading and call me immediately.
They’re not just spots, they’re sales calls
Morris Hite, legendary ad man, has been quoted as saying: “Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Increase ratings with promotions
The right radio promotions get listeners talking about your brand, and create tune-in occasions that will increase ratings. The following are Win-Win-Win Radio Promotions that are helpful for your station, sponsors, audience and community.
Digging new holes
Creating new holes to dig in might just be the way that our traditional media’s become untraditional and continue to thrive instead of just skate by. Some believe traditional media is going away. A lot of my clients still firmly believe in it and have no doubt of its power, as do most if not all of us who are taking the time to read this right now. But it is harder than ever. And we are all working harder and smarter than ever. There will come a time when prospecting in the same hole with all of the other media companies and sales organizations will simply get too hot, too dirty, and too repetitive for ourselves and our clients. What’s a possible solution? Creating new holes!