It’s Time To Get To Know ‘Gen Z’
It's time to talk about "Generation Z," and the youngest of this group, RBR+TVBR's Editor-In-Chief writes in this Intelligence Brief. "It may be scary to fathom this, but we're talking about teens born after 2000," he notes. But, what's possibly scarier is why the media industry C-Suite shouldn't ignore this cohort, based on the latest Think With Google report.
Deconstructing The TV Commercial Pod
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
The AEI’s Take On Dispelling Internet Privacy Misconceptions
On Tuesday, the House of Representatives joined the Senate in passing a joint resolution disapproving of the Wheeler-era FCC privacy rules. The debate prompted "an unusual amount of sturm-und-drang in the blogosphere," says a Boston College Law School associate professor and AEI Visiting Scholar in this Intelligence Brief.
Is Spotify The Next Threat To Radio and TV?
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?
Watch Out For This Tricky Sales Candidate
Sales coach Barrett Riddleberger often identifies the types of salespeople who fail to meet expectations but always seem to have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to meet their sales goals," he laments. This columns provides one example of why this happens.
Introducing The ‘GenZennial’: An Influential Blend of Two Generations
Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial. What is a "GenZennial"? Perhaps the better question is, "What does this mean for a media property that relies on this segment of consumers for ratings and revenue?"
President Trump’s Toolbox
"Steps are now being taken at the White House to deconstruct the administrative state by taking a sledgehammer to the federal bureaucracy." Those are the words from Garvey Schubert Barer Communications Group co-chair Erwin Krasnow, who opines in this exclusive Intelligence Brief that the White House has the power to produce great change at the FCC. The question, as he sees it, is how aggressive the Trump Administration can be.
Why FilmOn X’s Claim That It Is A Cable System Was Nixed
The U.S. Court of Appeals for the Ninth Circuit this week ruled that FilmOn X, a service providing paying subscribers with access to retransmitted broadcast signals over the internet, did not qualify for the cable statutory license in Section 111 of the Copyright Act. Lucy Holmes Plovnick, an intellectual property attorney at Mitchell Silberberg & Knupp, breaks down the court's decision in this exclusive report.
Online Ad Fraud and Waste: A Cynic’s Optimistic View
In June 2014, Brian Wieser, a Senior Research Analyst at Pivotal Research Group, penned a column on "bots and waste in online advertising." Given the controversy at Google surrounding ads appearing on "fake news" websites and surrounding YouTube videos promoting hate groups or terrorist organizations, we dove into the archives to revisit Wieser's comments.
Here’s Where Radio Beats Google For Advertisers
Google is presently the center of attention for many advertisers, and it's not for anything positive. The digital ad giant is being assailed by some for its failure to prevent real advertising from appearing on "fake news" sites and for pre-roll to appear on YouTube ahead of "extremist" videos. Our Editor-In-Chief thinks this is a great opportunity for the radio industry and the RAB. Why? It's all about brand security.
Ten Great Spring Reads That Can Boost Your Sales Wisdom
Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. In this Media Information Bureau column, Riddleberger offers a little "spring reading," with the 10 books that he recommends the most to people seeking new inspiration in their sales career. Only one of these books is about sales.
Should Broadcast Media Be Concerned About CMO Tenure?
Winning over the Chief Marketing Officer to AM and FM, and VHF and UHF, may be more difficult than ever. That's because the average tenure of a CMO is shrinking, according to newly released data from eadership consulting firm Spencer Stuart. What does this mean for radio and TV? The better question might be, "What does this mean for advertising?"
A State Senator’s Fight Brings WFSB Back To Optimum
After eight weeks, Optimum subscribers in Connecticut regained access to their local CBS affiliate, WFSB-3 in Hartford, Friday afternoon. The end of a bitter impasse came after a state senator sought to bring Meredith and Optimum parent Altice USA together to resolve their differences. In this RBR + TVBR INFOCUS report, we talked exclusively to this legislator right at the moment she excitedly learned of the battle's end.
Is Public Broadcasting Truly Imperiled?
It became known early Thursday that the Trump Administration's proposed Federal budget calls for the wholesale elimination of funding for public media. In this RBR + TVBR INFOCUS report, the tale of three very different public radio operations shows how any loss in dollars from the Corporation for Public Broadcasting could be devastating, or potentially lead to less noncomm diversity.
Is Facebook’s ‘TV-Like Programming’ Really ‘TV Lite’?
Facebook is ramping up its plans for video programming — "TV-like original programming," The Wall Street Journal's Deepa Seetharaman and Jack Marshall reported March 3. Should broadcast TV's C-Suite be holding emergency meetings about this? Do execs such as Perry Sook, David Amy and Bob Sullivan have a fan-and-friend menace on their hands? We don't think so.