Here Are The Latest Digital Audio Insights and Trends
The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.
What Radio Can Learn From Wegmans
Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners? A supermarket chain found across Western New York that's growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas. Our Editor-in-Chief shares his thoughts on why radio's C-Suite can learn from a beloved grocer that's unlike any you've ever shopped at.
10 Smart Ways To Beat The Biggest Sales Training Problems
Sales training can be highly effective. It can also fail to provide the ROI you expect. Here are 10 reasons why sales training doesn’t work, according to professional selling expert Barrett Riddlebeger, and the solutions he's drafted to help your broadcast media stations implement a successful sales training program.
How To Successfully Communicate Your Personal Value
The term “self promotion” often carries a negative connotation – and with good reason, argues WPHT-AM in Philadelphia talk show host Rich Zeoli. No one likes a braggart. So, how does one successfully promote themselves? Zeoli offers some great ideas that could extend to successful promotion of your radio or TV stations.
Nine Reasons Why Your Top Sales Execs Exit
RBR+TVBR featured columnist Barrett Riddleberger too often hears stories about good companies who lose their top sales reps. "In most cases, this can be avoided," he says. Here are some helpful tips on how to accomplish this task.
Local TV News Salaries Rise, But At A Lower Rate
The final installment in a nine-part annual newsroom survey for 2017 developed by Bob Papper, Professor Emeritus at New York's Hofstra University, has been released by the RTDNA—the Radio Television Digital News Association. This last installment looks at earnings, and pay stubs. How are local TV news personnel faring, wage wise? "It was a decent year for salaries," Papper says. But, it could have been a little better.
The FCC Budget: Funded By AMs and FMs Near You
The following column, in the opinion of Radio+Television Business Report featured columnist Ken Benner, is "absolute must reading for every broadcast licensee from which you can learn all you don't want to know about in a 10-minute perusal." He adds that his "FCC FY 2018 Budget In Brief" report "clearly documents" what he's been ranting about over the past 10 years, much to the chagrin of his adversaries.
Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?
RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?
Inside The Nielsen Total Audience Report for 2017
This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.
Top Tips On How To Lead By Example
There is no single sure-fire method executives can get the most out of their team. But there are a lot of methods that feed into it. According to Mike Rudd, two keys are knowing precisely what is being asked of the team, and being willing to do it right alongside them.
Here’s The Five-Year Forecast For Entertainment & Media Companies
Adjusting to change is essential when facing relentless competition compounded by ongoing disruption and slow growth. Citing data and analysis, PwC's 2017 Global Entertainment and Media Outlook offers compelling insights into how media and consumer-focused entertainment companies are adapting, investing, experimenting and innovating amid six areas of change. We've got details for all RBR+TVBR members.
A Guide To Self Certification Inspections
Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.
A New Tool For Fully Interactive Multi-Platform TV
Thanks to the rapid ascent of "over-the-top" (OTT) viewing of full-length scripted programming, reality shows, sports, and news programming, TV isn't just that box in the living room anymore. Srini Dharmaji wants every member of the broadcast TV industry's C-Suite to fully understand this. In the RBR+TVBR INFOCUS report, we examine how social and digital platforms are now, more than ever, essential extensions of VHF and UHF stations.
Back-to-School Shopping Spend Set To Sprout
Yes, we know you're just back to the office from the Independence Day holiday ... maybe. Even so, parents and members of Gen Z are already budgeting for their back-to-school shopping. In Hawaii, school starts at the end of the month. Not long after that, students will be back to school in California, Florida, and other states. Are retailers set to see a bump in sales? Yes, says eMarketer.
Gen Z: The Not-So-Silent Generation
Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But, they’re already flexing their consumer muscles. More than 70% of Gen Z consumers surveyed for the National Retail Federation (NRF)/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.













