Media Info Bureau

Is the 1990s simply horrible and unworthy of a radio station of its own that you can profit from? That's what some consultants may say. That's what some owners may say. RBR+TVBR's Editor-in-Chief disagrees. He believes there's a "throwback" format out there that can make you money. All it takes is thinking like a millennial.

That's the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention. The Q2 2017 report yielded three key conclusions.

Thanks to steady population growth, increased educational attainment and "a strong inclination toward entrepreneurialism," what's been labeled by many as the "New American Mainstream" is greatly impacting not only broadcast media, but key advertisers. It's one reason why one of the biggest challengers to AM and FM radio, Pandora Media, drafted a 22-page White Paper that provides a primer on why reaching the multicultural consumer is so vital for marketers.

Of the $20.9 billion in the local TV ad market, only 5% of the revenue comes from digital properties such as web assets, mobile apps and distribution platforms such as Facebook. Can local TV operators find a path to increase their digital revenue growth? A new report from BIA/Kelsey may offer some successful suggestions.

What is the Dear Ol' Dad of the ABIP Universe chatting about now? Featured Media Information Bureau columnist Ken Benner wants to discuss radio and TV engineer licensing. Why? He remembers a time when there was "cataclysmic woe and cry" over what he calls the "massive over-regulations pertaining to everyone in every profession." Broadcast licensee membership organizations were among the loudest "cry babies." The "D.C. Kleptocracy" heard their cries. Fasten your seat belts for what promises to be another interesting read. 

A well-prepared sales rep always has a greater chance of landing a sale than those who aren’t. So, how should your sales reps prepare for a sales call? For Barrett Riddleberger, the answer is simple: Start by asking them the right questions to get them thinking about their next appointment from a more strategic perspective.

From job growth picking up and income lagging behind to weak housing investments and the current political climate, consumers are being bombarded with a slew of mixed indicators that are making them less willing to open their wallets and spend. That's the important takeaway for broadcast media sales executives and the C-Suite from a newly released study from IRI.

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a TV, but also viewers of all sorts with their eyes glued to the glass. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about. This latest insight piece from Nielsen sheds new light on what's being watched away from the home.

With all of the excitement over radio's renewed place in the home thanks to Smart Speaker devices such as the Amazon Echo and Google Home, it still loses — badly — in the one place you're most likely going to sleep and shower that you don't live in: The hotel. Here's what RBR+TVBR's Editor-in-Chief has to say on the subject, and why you should rally around him now.

What the heck is 'CTCSRPAB'?? For one, it has nothing to do with the CRTC, Canada's equivalent of the FCC. However, it has everything to with the FCC and how to avoid a Notice of Apparent Liability for Forfeiture. Media Information Bureau featured columnist Ken Benner explains what that acronym stands for in this column, which results from a request from an RBR+TVBR Member.

"Premium, personality-based podcasts" and other on-demand audio content is growing in popularity among advertisers and consumers, in particular digitally savvy audio listeners who don't consider themselves "radio listeners." Perhaps that's one reason why Entercom Communications has just acquired a 45% stake in a big podcast creator.

Need more fuel for the fire against the big digital media players eating away at your local ad revenue? Check this out: A GfK study done together with TVB finds that from consumer awareness through the purchasing stage, TV remains the most important influencer in all stages of the purchase funnel — and for all age demographics.

RBR+TVBR Media Information Bureau featured columnist Ken Benner is fired up and hootin' and hollerin' about a 33-page booklet that discusses how one can file a complaint about a station, or a Petition to Deny, or an Informal Objection to an application a station has filed with the FCC. What's this booklet all about? What does a broadcast station do with it? Read on, and learn why Benner is so passionate about work he believes helps you save money otherwise paid to the U.S. government.

Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.

"Stop whatcha doin', cause I'm about to ruin, the image and the style that ya used to ..." OK, maybe it's not time for The Humpty Dance. But, RBR+TVBR Media Information Bureau featured columnist Ken Benner insists you should read his latest column, and pronto. Why? "To save substantial funds in fines, fees, forfeitures and, most significantly, legal expenses, I can recommend no better source of information."