Virtual MVPD Growth Poised For Enormous Revenue Gains
Not convinced that the "vMVPD" is more than disrupting the ways consumers receive television programming?
Check out this data just in from S&P Global Market Intelligence research arm Kagan: Revenue growth of nearly $5 billion is anticipated between now and 2022 for virtual multichannel services.
Marketing 101: Create A Landmark and Get Recognized
In this Media Information Bureau encore presentation, we chat with Lauren L. Darr, President of LOI International, on many landmark examples that range in price and difficulty. For Darr, Landmarks are only limited by one’s imagination.
Hey, Radio: What’s Your Status? The FCC Is Asking
The FCC's Media Bureau on Monday released a Public Notice that one media broker believes is highly important for every radio industry C-Suite executive to read. Specifically, the Media Bureau is now seeking comment on "THE STATUS OF COMPETITION IN THE MARKETPLACE FOR DELIVERY OF AUDIO PROGRAMMING." What does that mean? Here's the scoop.
FCC Complexification, And The Complaint Department
Washington's favorite acerbic octogenarian from Arizona is back with another fun column that asks the questions few are willing to voice in public. In this Media Information Bureau column, Ken Benner gifts RBR+TVBR Members with this fact: "Have you recently pulled up the FCC website? If not, please do it now. The first most prominent item that pops up includes how to file a complaint."
Orphans Looking For Homes
Larry Patrick, Managing Partner of Patrick Communications, is one of the nation's foremost media brokers. With this week's sale of WBEB-FM in Philadelphia by Jerry Lee Radio, thoughts flooded his mind about other stations in a similar situation. Call them orphans, "sole station owners who cannot sell to anyone," Patrick says. Here's what he says to say on the matter.
Kids Programming In a Digital World: Ways To Regulate
Last week, the FCC proposed changes to its rules governing children’s programming. "While the proposal is not as sexy as internet regulation, it is an important and overdue step toward updating the law to reflect the realities of the modern video marketplace," says Daniel Lyons, a visiting fellow at a D.C. think tank with lots of FCC sway.
Radio Listeners Prefer Terrestrial Radio Over Online Radio
On average, more than 25% of Americans say they listen to terrestrial radio several times a day, whereas 15% listen to the radio online. That bit of encouraging news comes from the just-released Dimension study from Kantar Media. The research was conducted between Nov. 30 and Dec. 12, 2017. We have your first look at this revealing data.
TV Media Sales: Good, But Room For Improvement
What's the state of TV Media Sales? AdMall's 8th annual white paper on the subject is out, and it finds that the state of the industry is good year over year. But, there's a lot of room for improvement. How so? Some 44% of managers failed to meet their sales goal in 2017.
Looking Back On Fifty Years Of Radio Industry Service
Fifty years ago, on July 15, 1968, longtime Boston radio industry figure Clark Smidt had the pleasure of signing on a 3kw FM radio station operated by the University of Hartford. Today, he recalls many of his experiences since then while assessing the present state of radio in New England in this special column penned for the Media Information Bureau.
The First Choice For Viewing? It’s Not Live Television
A research firm created "to focus specifically on the intersection of technology and entertainment" has just released the latest findings from an annual study tracking the TV sources consumers consider their "go-to" viewing platform. The results, according to Hub Entertainment Research? Multiplatform use is continuing to rise, and there's a steady move away from live TV as a default source. We've got a "famous" RBR+TVBR OBSERVATION on this to share.
Seven Solutions For Fixing Underperforming AEs
What do you do when your sales reps fail to meet their quotas or fail to meet your expectations? Uncovering the root cause and applying the right solution is critical, expert sales trainer Barrett Riddleberger notes in his latest Media Information Bureau column. His advice could spark your sales team's performance just in time for the busy holiday season.
NAB: In Support Of ‘Common Sense’ KidVid Reform
The NAB on Thursday was one of the first groups to offer a comment on the party-line approval of an NPRM that will likely set in motion reforms to the FCC's "KidVid" rules. Now, NAB EVP/Legal and Regulatory Affairs Rick Kaplan has spoken up, and he's practically praised the FCC for proposed legislation that appears to have little opposition.
The Future Of Addressable TV Advertising
As many broadcast television executives will note, interactive TV is more common than ever. As such, individual consumers have more input than ever when it comes to the things they enjoy watching — and highly dislike. That said, advertisers have rushed to respond to this personalization trend, and noted media ecologist Jack Myers warns "the days when mass reach is king are rapidly coming to a close." What does this mean for you?
More ‘Complexification’ For EEO Compliance
Featured Media Information Bureau columnist Ken Benner is infatuated with government "complexification." We're sure it's not in our dictionary, but it is a fitting word Benner uses to describe something so confusing, you will end up sending a check to the U.S. Treasury out of sheer frustration and lack of comprehension. In this column, Benner tackles the FCC's efforts to improve EEO compliance.
Critical Steps To Take Your Brand From Purpose To Profit
Profit — it's the No. 1 goal of every radio and TV advertiser, and of every radio and TV station owner. But, what if you've just relaunched a radio station? There's certainly been some thought into the execution of the format change, and the expectation of what will come in 12 months ... right? If that's not happened, perhaps these "10 critical steps" from Simon Manwaring can help bring riches to your newly launched product.













