Facebook Fakery Is All Political
Here's a news item we fully thank NAB voice Dennis Wharton for bringing to the attention of RBR+TVBR. Hipster news organization VICE took a bold step forward in trying out something on Facebook that has mushroomed into a potentially major problem that only extends the problem of fake news -- and ad manipulation -- on the social media Goliath. It's great news for radio and TV.
How The FCC’s Website Can Help You Avoid Fines
"It is amazing how much you can learn from only a few minutes on this site," Media Information Bureau featured columnist Ken Benner says of the FCC's digital gateway to all of its rules and regulations — FCC.com. More importantly, Benner notes, a visit to the Commission's website can potentially save substantial forfeitures, consent decrees, frustrations and legal expenses.
Why FMs Will Face Repack Expenses Too
In February 2016, RBR+TVBR offered insight and exclusive details on how the upcoming spectrum auction and subsequent television repack can affect FM owners. With the NAB's filing of comments on Friday slamming the Commission for how it plans to reimburse FM radio stations, we are pleased to revisit this Media Information Bureau column from a senior RF engineer at Dielectric.
Digital’s Rapid Rise For Radio … In Britain
The latest radio listening data from RAJAR, the United Kingdom's source for ratings that's owned by the BBC and the British version of the RAB, is out. Why should U.S. broadcast media care? The digital share of all radio listening has nearly doubled in seven years, and has surpassed 50%. Is America set to follow the U.K.?
Hey Alexa … What’s Your Market Dominance?
Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.
Radio: The Audio Consolation Source
A 24-hour excursion to New York inspired RBR+TVBR Editor-in-Chief Adam R Jacobson to pen a column about his latest Uber, Lyft and hired driver experience when it came to the audio entertainment of choice each ride provided. In every instance, for the first time, a local radio station was playing. It led Adam to two conclusions: Radio is alive in New York, and marketers need to know this.
Network Radio: Widely Consumed Among AM, FM Users
We aren't just in a new "golden age" for TV shows. Nielsen has just declared that we are in a "golden age of audio." Really?! Check out the highlights from its just-released Audio Today 2018 report focusing on network radio. It has some incredible new data on smart speaker home penetration, and the percentage of all radio listeners who tune to a network affiliated station every week.
Has FCC ‘Complexification’ Punted Political Ad Profiteering?
Here's a sobering statistic offered by featured Media Information Bureau columnist Ken Benner. In the past 23 years, his "Mock FCC Compliance Certification Inspections" found that one of out five broadcast stations declined to permit any political advertising. Why was this the case? Benner places the blame on the high cost of legal assistance necessary to comply with FCC regulations.
Three Easy Ways To Hire The Right Person
Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.
Uncovering New Insights About the Auto Path to Purchase
Consumers don’t approach every buying decision they make in the same way. Buying pasta, for example, is a much different transaction than buying a house. When we’re talking about buying a car, arguably the second-largest purchase most consumers make, there are two surprising insights auto marketers should consider. Learn how these insights could positively impact your relationship with some of your top clients.
Paid Music Streaming: Radio’s ‘Squirrel!’ Menace
Music streaming continues its ascendance, and that's something the radio industry has grown to accept. But, just how many people are paying to hear what they chose not to hear on your radio stations? A new music market report offers up some sobering statistics on the power of paid audio accessibility.
TV’s Sour Start To The New Prime-Time Season
Pivotal Research Group analyst Brian Wieser has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of September. With complete data for the report becoming available from Nielsen on Monday, Wieser and his team perused the data and arrived at some notable observations.
How One TV Journalist Makes A Difference In Tucson
In the eyes of featured Media Information Bureau columnist Ken Benner, a "most remarkable reporter" has given Cordillera Communications' NBC affiliated KVOA-4 in Tucson a distinct advantage over its competitors. Why is Benner singling out Matthew Schwartz? It comes down to "extraordinary content."
A Pragmatic Look At Programmatic Ad Spending
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
Six Things Top Reps Want From A GSM
The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.