Has FCC ‘Complexification’ Punted Political Ad Profiteering?
Here's a sobering statistic offered by featured Media Information Bureau columnist Ken Benner. In the past 23 years, his "Mock FCC Compliance Certification Inspections" found that one of out five broadcast stations declined to permit any political advertising. Why was this the case? Benner places the blame on the high cost of legal assistance necessary to comply with FCC regulations.
Three Easy Ways To Hire The Right Person
Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.
Uncovering New Insights About the Auto Path to Purchase
Consumers don’t approach every buying decision they make in the same way. Buying pasta, for example, is a much different transaction than buying a house. When we’re talking about buying a car, arguably the second-largest purchase most consumers make, there are two surprising insights auto marketers should consider. Learn how these insights could positively impact your relationship with some of your top clients.
Paid Music Streaming: Radio’s ‘Squirrel!’ Menace
Music streaming continues its ascendance, and that's something the radio industry has grown to accept. But, just how many people are paying to hear what they chose not to hear on your radio stations? A new music market report offers up some sobering statistics on the power of paid audio accessibility.
TV’s Sour Start To The New Prime-Time Season
Pivotal Research Group analyst Brian Wieser has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of the calendar month of September. With complete data for the report becoming available from Nielsen on Monday, Wieser and his team perused the data and arrived at some notable observations.
How One TV Journalist Makes A Difference In Tucson
In the eyes of featured Media Information Bureau columnist Ken Benner, a "most remarkable reporter" has given Cordillera Communications' NBC affiliated KVOA-4 in Tucson a distinct advantage over its competitors. Why is Benner singling out Matthew Schwartz? It comes down to "extraordinary content."
A Pragmatic Look At Programmatic Ad Spending
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
Six Things Top Reps Want From A GSM
The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.
Radio’s Big Fat ‘F’: Reaching Them, And Reaching Us
Does your group of radio stations make it easy for a potential client, or an everyday listener, to pick up the phone and speak with someone who can attend to a query? If so, it may be a rarity, Editor-in-Chief Adam R Jacobson notes. Consider this an RBR+TVBR Observation worth responding to.
The Rise of The OmniLocal Consumer
There's no better media for reaching consumers on a local level than radio ... right? Here's some more ammo to strengthen this argument in an age where digital media is destroying your revenue potential and direct mail continues to siphon those dollars away from your stations. "Any brand, including large national brands, can be local, and local can be anywhere in the minds of Millennial and Gen Z consumers."
How To Become An ‘Alternative’ Inspector
Featured Media Information Bureau columnist and alternative broadcast inspection specialist Ken Benner has received several requests in recent weeks for information on how to follow in his footsteps. Benner has obliged, and today offers RBR+TVBR members details on how to become an independent ABIP inspector, or one under state broadcaster association programs.
Have Digital and Social Media Reached Their Peak?
The use of digital technology has had a long stretch of rapid growth in the United States. But, a new analysis of data from the Pew Research Center shows that the share of Americans who go online, use social media or own key devices has remained stable over the past two years. What does this mean for marketers -- and, perhaps, for radio and TV sales execs?
Ten Essential Media Stats From September
Once every so often, RBR+TVBR's Jefe, Eric Rhoads, will forward an item deemed noteworthy to the newsroom. On Thursday, Mr. Rhoads came across an item that grabbed our attention. The article puts into perspective how consumers are using media, and the biggest eye-opener deals with music streaming revenue -- competitive info that could be of keen interest to radio broadcasters.
What To Ask Sales Reps Who Aren’t Hitting Their Quota
The sales manager’s goal is to have 100% of their sales team consistently at or above quota. If there is a gap and one or more sales reps are not hitting their quota, then the source of the problem must be identified and fixed. Here are eight questions expert sales trainer Barrett Riddleberger offers to find out why your sales rep is not achieving their sales goal.
Is It Too Soon To Be Talking About 8K?
The ongoing drive for ever-higher resolutions has been a familiar story in the world of video acquisition for many years. But, after IBC 2018, talking about the practical application of 8K is no longer taboo, notes broadcast research analyst Chris Evans. In this report, he addresses whether the world -- and U.S. TV companies -- are ready to tackle the next gen delivery of video programming.