How Automation Can Rev Return On TV Ad Inventory
One of the biggest issues that continues to negatively impact digital advertising is the lack of end-to-end transparency on the buy- and sell-sides about the true effectiveness of ad campaigns. This trend will only continue to compound, says Videa SVP/Revenue & Operations Brad Smith, as more data sets are added to the ever complicated equation for success.
Streaming Video’s Tipping Point: Majority Consumer Consumption
The growth of live and on-demand streaming video content in the U.S. is well-documented. But, just how many consumers are consuming this content via an internet-powered delivery platform? A newly released research study says that, among all of its respondents, a majority are streaming content at least once a week via a smart TV or external streaming device.
Facebook’s Ad Revenue: A Stall For National Dollars
Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.
Fact-Checking The ‘Cord Cutting’ Phenomenon
We all see the headlines. "Cord cutting" is accelerating. Viewers may soon do away with TV as we know it. As Netflix, Amazon Prime and other streaming services gain traction, it may seem that traditional pay TV services -- cable and satellite -- are heading for the exits. But, headlines can be misleading -- in a big way.
An Ode To Two Important Engineers’ Organizations
As one of the 17 surviving SBE Charter members, featured columnist Ken Benner played "a small but significant and proud role" in the development of The Society of Broadcast Engineers and, later, The National Radio and Telecommunications Engineers.
With the recent passing of SBE Past President Barry Thomas, Benner reflects on the importance of these two groups.
The Year Ahead For TV, As OTT Players See It
With 2019 quickly approaching, executives are beginning to think about what the new year will hold for the TV industry. Among these industry voices are leaders engaged in programmatic, digital engagement measurement, a global ad-tech company, AI-driven advertising and a "second screen" DSP.
The Gig Economy: A New Source For Media Growth?
An interesting new Marketplace-Edison Research Poll sheds light on such employment as driving for a service such as Uber or Lyft, selling products or services online, or working as a freelancer. What does this mean for broadcast TV and radio? Are there ad dollars here for the taking?
Radio’s Time Spent Advantage: A Deloitte Highlight
Just how vital is radio to consumers? This just-released report from Deliotte has a quote you'll want to incorporate into every sales pitch your AEs and GSMs wish to make.
A Goodbye To Mulvaney, And A Call To Curtail Lobbying
A Senate vote on Thursday affirmed who will take over the Consumer Financial Protection Bureau from acting director Mick Mulvaney, the subject of this column from Ken Benner. Mulvaney's attitude towards how things, in his mind, get done in D.C. irks Benner yet again.
The ‘Welcome Return’ Of Economics At The FCC
After several years of silence — at least that’s what it seemed like from the outside — FCC economists again have a voice, says a visiting scholar at the American Enterprise Institute. In this column, Mark Jamison argues that the communications industry will benefit from this return of economic voices.
Fake News? Radio Audience Dwarfs Streaming Champs
The third quarter 2018 edition of Edison Research's "Share of Ear," released Monday, was the focus of a blog post from Cumulus Media and Westwood One Chief Insights Officer Pierre Bouvard. Front and center is data suggesting that AM and FM radio outreach ad-supported audio platforms daily. Really??
An Outstanding Standard For American Broadcasting
What is the common denominator to successfully serve its community of license for any broadcast operation? Here's the answer, courtesy of featured columnist Ken Benner, who has tallied at least 2,000 station visits.
Broadcast TV’s Bright Future, As Seen By Sook
With more choices than ever for visual entertainment, there’s still this thing called “broadcast television,” featuring free over-the-air channels with a plethora of local and network programming. Nexstar founder and CEO Perry Sook is confident in his belief that broadcast television has a bright future.
The Near-Ubiquitous Use Of Video Streaming
New data from the Video Advertising Bureau (VAB) show a huge jump in the number of adults aged 25-34 streaming video. Today, 9 out of 10 people in this age group are streaming something they can watch.
Who Will Control The Voice-Activated Smart Home?
Who will have control as voice "pervades" the Smart Home? That was the subject of a panel moderated by Futuresource Director of Research Simon Bryant at the British media research firm's recent Audio Collaborative event in London.