Media Info Bureau

An afternoon spent driving in a car with an HD Radio tuner -- a rarity for our editor-in-chief -- set his mind ablaze with ideas and inspiration. Could any of his ideas spark your stations into fully developing a potential revenue enhancer attracting ears from digital competitors?

If you've hired a bad sales rep, you know how painful it is. So what lessons can be learned? Expert sales coach Barrett Riddleberger has some answers to share in this freshly penned column.

Newly released television industry research from Boston-based Hub Entertainment Research uncovers "missed opportunities" when it comes to a number of advanced TV features. We took a look, and highlighted some of the key takeaways for you.

Interference disputes between translators and the owners of full-power FM stations (which have primary status over translators) have become more frequent, as more and more translators go online and nip at the edges of listenership to co- and adjacent channel full-powers.

"Twenty years ago we could have produced a chart like this for Search Advertising," says Gordon Borrell, the noted local ad forecaster. Borrell's latest Chart of the Week shows how much advertisers are engaging with another early-stage platform: voice devices.

In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. But, this means advertisers are losing their consumers. A new report examines the impact of time shifting on TV consumption and ad viewership. 

Never assume anything about a sales candidate — even if they come from your industry or a competitor, says sales training expert Barrett Riddleberger. In this freshly written column, Riddleberger shares some top tips on how your Director of Sales can do some solid due diligence.

"One of the greatest joys of life is being appreciated by those for whom we can lend a helping hand," says Media Information Bureau featured columnist Ken Benner. "It could be a simple explanation of some basic problem never previously experienced by someone." During a recent Alternative inspection tour involving dozens of radio and television stations, Ken and his wife, Karen, found this conduct so very helpful.

Across the summer months, Borell Associates is offering a weekly look at what local ad buyers think. This week's chart gauges whether 100 years of advancements in media measurement may have improved the way local advertisers feel about what "works."

In two weeks, Spotify will release its Q2 2019 results. Strong revenue growth is expected. There's just one problem: a hefty operating loss is expected, and the size of this loss could greatly vary. Could the music industry's royalty-hungry associations be its biggest problem? Or, is it pricey subscriptions?

Millennials are a key driver of “cord-cutting.” New research released this week by InMyArea.com finds they have other commitment issues with their TV viewing. What does this mean for broadcast TV? Have a look.

A wide-ranging study released Thursday at VidCon 2019 in Anaheim, Calif., offers a deep dive analysis into ever-evolving consumer media trends ranging from the connected TV's growing use to the rise of mobile and streaming.

In this Media Information Bureau exclusive, Ken Benner shares some of his "Bennerism Wizdomics." We share these with you, as it greatly reflects his views—and perhaps those of FCC Chairman Ajit Pai—on the layers of regulations that broadcasters presently deal with from the Commission.

Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.

"Now is the time to gird yourself for the license renewal juggernaut," John Wells King and Erwin Krasnow declare in this freshly written exclusive column that is a must-read. They've prepared a list of "what’s and what-not’s" designed to assist you in your stations' license renewal process.