Media Info Bureau

Millennials are a key driver of “cord-cutting.” New research released this week by InMyArea.com finds they have other commitment issues with their TV viewing. What does this mean for broadcast TV? Have a look.

A wide-ranging study released Thursday at VidCon 2019 in Anaheim, Calif., offers a deep dive analysis into ever-evolving consumer media trends ranging from the connected TV's growing use to the rise of mobile and streaming.

In this Media Information Bureau exclusive, Ken Benner shares some of his "Bennerism Wizdomics." We share these with you, as it greatly reflects his views—and perhaps those of FCC Chairman Ajit Pai—on the layers of regulations that broadcasters presently deal with from the Commission.

Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.

"Now is the time to gird yourself for the license renewal juggernaut," John Wells King and Erwin Krasnow declare in this freshly written exclusive column that is a must-read. They've prepared a list of "what’s and what-not’s" designed to assist you in your stations' license renewal process.

When RBR+TVBR reports on a broadcast transaction, we report the full value of the sale. When the IRS looks at it, it sees a variety of assets, many of which are treated differently for tax purposes. As attorney Erwin Krasnow of Garvey Schubert Barer explains, the way the total is broken down is important.

Media research firm Borrell has kicked off its summer 2019 "Chart of the Week" series. In its first at-a-glance chart of interest to broadcast media is a peek at how digital video advertising compares with TV. The big takeaway? Brief, no-clutter video ads work as well as traditional spots.

Broadcast television's ad-focused industry association, the VAB, recently released an analysis of how people stay connected to ad-supported video across devices and in cinemas throughout the summer months. We reviewed the report and took note of some of its key takeaways.

Featured columnist Barrett Riddleberger, an expert sales training coach, is back with an article on the seven qualities he believes make a great sales coach. "There is a direct correlation between effective sales coaching and sales quota achievement," he writes.

Nielsen is touting that -- for the first time -- its quarterly Total Audience Report includes insights surrounding content discovery on streaming platforms and "the potential pitfalls these players face." It also showcases new data into the streaming and media-related landscape that are particularly topical. 

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand advertising. That's based on Kantar’s analysis of the 2016 election cycle — in particular, the final three weeks of the campaign season.

For broadcast media, Census 2020 is vitally important, as it will help shape the content radio and television provided to consumers on a market-by-market basis. A question regarding citizenship has been a hot-button issue. As of now, that question won't be asked ... just yet.

Tired of your reps quoting buyers and then not getting a signed contract? Help your sales reps build a robust pipeline of qualified prospects with these five "powerful" questions, offered by veteran sales consultant and influencer Barrett Riddleberger.

While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that. 

The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?