Media Info Bureau

Some 56% of U.S. adults stream non-linear content to their TVs. Yet, new research from Nielsen finds that the typical U.S. adult streamer spends an average of 57 minutes streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV.

TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, has released a white paper highlighting results from the Local Broadcast TV Automation Survey. We've got the details.

As a featured columnist for RBR+TVBR, Ken Benner receives many inquiries regarding his role as a conductor of "alternative" broadcast facility inspections. Today, he's offered a Q&A to best address what he and his wife Karen provide to radio and TV stations, and why they do it.

Twelve large telecom companies and the attorneys general of 50 states and D.C. announced August 22 an agreement on eight voluntary principles that the companies will adopt to combat illegal and unwanted robocalls. It's a subject generating more complaints at the FCC than anything else.

In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.

Bob Maccini, founder and CFO of Drive Time Metrics and a Director at brokerage Media Services Group, shares his thoughts on how in-vehicle consumption analytics "will have a game-changing impact on the quality of audio delivered to a vehicle" in this Media Information Bureau installment.

On November 2, 1920, KDKA-AM in Pittsburgh made the nation's first commercial broadcast. As many prepare to mark radio's centennial celebration, longtime programming consultant Clark Smidt suggests operators work harder to bring "instant radio magic" back.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. That’s the finding of an analysis conducted by global location intelligence company of 500 million digital location targeted impressions delivered in the U.S. and United Kingdom January to June 2019.

You only get one first appointment with a prospect. Here's some great advice from expert sales training coach Barrett Riddleberger on how to never waste one again. Five questions, and his answers, could provide great learning for your entire media organization.

Consumers are shifting to streaming both short-form and long-form video. Broadcasters will need to stay ahead of these trends. One solution for a TV station owner may lie in understanding how Asian Americans watch television. Simply put, they are leading the streaming wave.

According to the statisticians at National Day Calendar, August 20 is, in fact, National Radio Day. The fact that it took a Tweet from Fred Jacobs for us to know this is yet another pathetic F on the Radio Industry Report Card.

MoffettNathanson's two big analysts, Craig Moffett and Michael Nathanson, were horrified at the then still-preliminary Q2 cord-cutting results. The final numbers are in, and they are indeed distressing — not just for traditional distributors, but for the programmers as well.

"Love it or hate it, this is the chart that gets the most attention every year," says noted local advertising analyst Gordon Borrell. "It's basically a barometer indicating where it's going to be sunny, cloudy, or stormy in the local advertising world."

This column, says Media Information Bureau columnist Ken Benner, is respectfully dedicated to the memory of the thousands of innocent worldwide terrorism victims and to those who will continue to suffer the same fate as these horrific practices continue to escalate.

Barney's New York on August 6 filed for Chapter 11 bankruptcy protection. CNBC reported that the move "makes the luxury department store the latest victim of the retail upheaval, as shoppers buy online and from brands directly." The National Retail Federation takes issue with this.