Media Info Bureau

Nearly three in four U.S. moms agree with the statement that technology has been "essential" during the COVID-19 pandemic. That's a key finding in the just-released "Moms and Media 2020" study conducted by a division of Edison Research. The report includes data from The Infinite Dial series from Edison and Triton Digital.

How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? The Myers Report from media ecologist Jack Myers has some intriguing answers. For Myers, companies that prioritized trust and reliable ratings delivery are more likely to capture market share in the challenging COVID-19 era and beyond.

Financial analyst Michael Nathanson fears that the COVID-19 pandemic has created another period of economic duress, accelerating shifts in consumer and corporate behavior. Now, Nathanson believes that "the fundamental pillars of media," which were starting to crack heading into 2020, are crumbling. This could be a permanent wound ... and likens it to Radio's woes.

The coronavirus-fueled quarantine that Ken and Karen Benner have been enduring these past few weeks has led the alternative broadcast inspectors to shred thousands of documents related to their 25 years of conducting thousands of radio and television compliance reviews. "In the process, we have found enough documentation for hundreds of columns," Ken says.

What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth?  A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.

In this column, GroupM Global President of Business Intelligence Brian Wieser reviews changes relevant to marketers that will occur as the coronavirus crisis evolves. His team specifically considers new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

For Media Information Bureau columnist Ken Benner, satellite fed programming under local computer control has eliminated on-air talent in locales where there's now a greater need than ever for a live and local voice. This raises the question of who and where is the source of that broadcast control is located. It brings to mind FCC regulations regarding "Chief Operators."

Do you have a radio or TV station with that one sales leader who is struggling with sales? Are they also tasked with managing sales reps through the COVID-19 pandemic? This column from expert sales trainer Barrett Riddleberger may yield some fresh insight and intelligence on how to spark a team that could simply be scared.

Insightful information from tele-journalists, and a little bit of prayer, are apparently driving consumption of television in the wake of the novel coronavirus pandemic. That's the key finding from newly released research conducted by 605.

Even before the coronavirus pandemic, many small market and independently owned radio stations struggled to stay on the air. Now, it's even more of a worry. Yet, columnist Ken Benner says some tiny AMs and FMs are doing "remarkably well." Why? They continue to focus on the one thing radio has always done best.

New household grocery spend data from NCSolutions show a decline from the COVID-19 Extreme Buying peak but still up 23% from pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.

In this exclusive-to-RBR+TVBR commentary, Horowitz Research President Howard Horowitz shares his thoughts on "the age of media disruption" -- and the search of a new synthesis. "For what seems like an eternity, the media world is described as being disrupted, on the verge of disruption," he writes. "There is truth to this characterization."

Thanks to the COVID-19 pandemic, numerous furloughs and permanent job cuts have been seen. Salary reductions have impacted many who are working harder than ever. What's an executive to do? Here are some tips from today in 1991 courtesy of of "The Human Side" author, Arthur Pell, and a former Associate Professor at Harvard Medical School.

Given the current economic and industry uncertainty impacting media owners, are NFL’s network partners rushing back to the bargaining table any time soon? Wall Street analyst Michael Nathanson is asking and it's unclear to him. That said, there is one thing MoffettNathanson has noticed: the cost of NFL rights is certain to sky-rocket for the three broadcast networks that own the rights.

Eric Rhoads, founder of Radio Ink and Chairman of Streamline Publishing's Radio + Television Business Report, last week recorded a podcast with marketing guru Jay Abraham expressly designed for radio industry executives and sales professionals to share with clients. We're pleased to share it again, as it offers you 20 minutes that could positively change your station and your clients.