Media Info Bureau

At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.

Recently, NBCU ad sales leader Laura Molen noticed a recurring theme – advertisers are working to adapt to new audience behaviors and questioning whether they should place the same premium on digital, social, and streaming video as they do on linear. "To answer this question, she writes, "we need to remember our most important partners—our viewers."

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

The report from the Center for Sales Strategy studies the current landscape of company culture and employee engagement, including work models, people development, mission and values, and analysis on what the data means for organizations moving forward.

Should you reference note cards when you do a presentation? What about using your smartphone or tablet? And if you are presenting online, are you tempted to read a script on your computer screen or notes on PowerPoint’s presenter view? These are frequently asked questions posed to "Zoom expert" and veteran public relations executive Rosemary Ravinal that require context to answer. "It depends on a variety of factors," she says in this column.

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

How has Main Street changed since 2019 and how will it change local advertising? Corey Elliott, Borrell Associates' Executive Vice President for Local Market Intelligence, took a stab at that question in a highly engaging Borrell Miami 2023 conference presentation on Tuesday.

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.

“No one can seriously expect this Supreme Court to uphold the FTCʼs interpretation,” says Berin Szóka, President of the nonprofit, nonpartisan technology policy think tank. “The FTC may lose not only under modern textualist analysis and the major questions doctrine, but also because its reading of the statute assumes that Congress delegated vast lawmaking powers to the FTC without clear limiting principles."

Video consumption will continue to transition from traditional pay TV networks to streaming platforms in 2025, which will pressure linear TV networks in the U.S. That's a key finding from Seth Shafer, Senior Research Analyst at S&P Global Market Intelligence, offered in a 2025 Trends in Global Media report.