Media Info Bureau

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."

While the time consumers spend watching TV news has been rising since the fall of last year, it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Fast forward to September, American adults are still engaged with news, new Nielsen data show.

What's the outlook for technology and media in 2021? Activate has reviewed the "major forces" reshaping the tech, entertainment, AR/VR, gaming, video, advertising, ecommerce and media industries, and it has just published a host of newsworthy findings. What do the conclusions mean for broadcast media and its consumers and advertisers?

FCC Chairman Ajit Pai has announced that the agency will pursue a White House proposal to adopt rules clarifying Section 230, the backbone of American internet law. While it does have legal authority to interpret Section 230, the FCC should be wary of the scaffolding it is erecting for greater regulation of the internet ecosystem, the AEI believes.

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

What is the impact of U.S. Hispanics on the 2020 U.S. presidential election, in addition to down-ballot races of considerable importance? This was the focal point of a Thursday webinar presented by the Culture Marketing Council, the voice of Hispanic marketing.

Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Now-retired communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain in this encore Media Information Bureau column.

Nearly $460 million entered the national TV marketplace in the first half of 2020 from 110 first-time national advertisers across 59 categories. That's the big takeaway from a new report released Tuesday (10/13) by the VAB. We've got more highlights for you.

What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.

COVID-19 has stress-tested our business acumen, and the principles that our businesses have been built upon "have proven to be bad." Some leaders "caved, and they were proven to be less than adequate during a storm." With that, noted financial talker Dave Ramsey offered his thoughts on how to lead in the coronavirus storm in a riveting Radio Show presentation.

As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team's performance. This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday.

The House Subcommittee On Antitrust, Commercial and Administrative Law is accusing four of the "GAFAN" members of antitrust violations, as their digital platforms offer an unfair advantage over other forms of communication -- including radio and TV.

Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. In his view, "They should be delivering a human experience."

For candidates seeking to reach the right voter, there’s now a way to match electorate profiles based on their consumption preferences. Thanks to programmatic advertising platforms, media buyers can target groups based on consumer preferences. And, this extends to declared political party affiliation.