Media Info Bureau

Why is TV advertising trending this much better and is it sustainable? That’s a question that noted Wall Street observer Michael Nathanson, Senior Analyst at MoffettNathanson, asks in a new investor note.

"Is the glass half-empty, or half-full?" That's a question MoffettNathanson Senior Analyst Michael Nathanson asks in an investor note that examines the pay-TV industry's health through the third quarter of 2020. The glass half-empty argument is one he focuses on first. What's his ultimate conclusion?

With music streaming subscriptions approaching 400 million worldwide in 2020, helped by podcasts, it's easy to overlook the continued significance of radio. Futuresource’s recent Audio Collaborative included a panel session exploring the Future of Radio. The key takeaway: community, companionship, and being live and local maintain radio's relevance.

Group M Global President of Business Intelligence Brian Wieser is considered by some to be “Madison Avenue’s de facto chief economist.” Wieser is one of many standout speakers participating Dec. 8 in the second of the two-day Forecast 2021 LIVE virtual conference. Here, he offers a prognostication for "predictable change" for the U.S. once Joe Biden is President.

With the start of the virtual 2020 ANA Multicultural Marketing & Diversity Conference, which began Tuesday with strong sessions from Procter & Gamble Chief Brand Officer Marc Pritchard and Nestlé U.S. CMO Alicia Enciso, the ANA released a new diversity report that paints a sober picture of just how lacking diversity remains in the U.S. marketing industry.

As COVID-19 pandemic concerns haven't abated much since mid-March, will the holiday shopping season be a largely digital affair? No, a new study finds.

With content consumption and distribution trends shifting rapidly, there’s no guarantee of survival—one major reason why storied media brands are looking to combine assets to strengthen their position and prepare for a new era, whatever it might look like. A Deloitte Center for Technology, Media & Entertainment leader shares insight on the subject.

A consumer lifestyle survey conducted by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit. That doesn’t mean, however, that these consumers are disregarding health and safety. Here's the latest on what heavy radio listeners are buying.

The benefits a restoration by Congress of the minority tax certificate would bring to increasing the percentage of broadcast TV and/or radio station owners who are either women or people of color is a top topic in 2020. A FCC Symposium session held Friday shared its potential strengths by putting a spotlight on one who benefited from it the first time around.

Against growing competition with e-commerce, direct-to-consumer (DTC) and big tech, CPGs are focusing on data-driven targeting and measurement to combat fragmentation across the TV ecosystem.  CPG's unique success during the pandemic pushes this evolution to the forefront, says LiveRamp TV Chief Strategy Officer Jay Prasad.

Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.

The "nation's first commercial radio broadcast," while disputed by many, is largely associated with KDKA-AM in Pittsburgh. The launch of that station under Westinghouse 100 years ago is the focus of a column from FCC Chairman Ajit Pai. Find out what he said by clicking here.

Kelly Orchard returns with a tale that involves the leaders of tomorrow. The final weekend of October 2018 was spent in Seattle, at the College Broadcasters Inc. (CBI) conference. "I discovered that these young college students are excited about the prospect of getting a radio job," she writes. The column is worth a second look two years later.

New findings from Pew Research Center debunk as myth the fiscal troubles at over-the-air TV station groups throughout the COVID-19 pandemic. Yes, ad revenue was down in Q2 for five broadcast TV companies Pew examined. But, this was cushioned by a most controversial revenue generator, one that the ATVA and ACA Connects despises.

Much has been said about Section 230, with Democrats and Republicans taking differing positions on a topic that's about as divisive as reproductive rights for women. Now, non-partisan technology think tank Tech Freedom has chimed in on what it believes the role of Section 230 should be.