The Financial Manager's Perspective: Re-examining the Golden Rule
It’s time to re-examine where we stand on the golden rule. Learning to treat others the way we expect to be treated was probably the...
Educating new AEs and fixing bad habits
First a quick introduction, my name is Dennis Heinz and I started my radio career in my parent’s basement with a Lafayette AM transmitter I bought at Radio Shack. I was on the air for a whole 6 blocks of our neighborhood when I was 16
Chapter 11 to Revenue Heaven
Why Your Salespeople Can Save Your Business from Bankruptcy, and How to Get Them to Do It: You don’t need to be a genius, or even read the newspapers, to know that the U.S. economy is in serious trouble
Not everything on the web has to be free
Consumers like free. It’s a great price. So, like over-the-air radio and television, many of the most successful
The Live + 3 issue, as explained by Pat Liguori
There is still a good bit of confusion and controversy out there regarding Nielsen’s Live + 3 ratings. TVBR talked with Pat Liguori, ABC...
The Radio Royalties deal
The National Association of Broadcasters reached a negotiated deal on Internet radio royalties for 2009 to 2015 last week that applies
Learning to do Smarter Searches in Google
If you are like most television station people, Google.com is your constant companion in the search
Legal eagle view of broadcast phone calls
Putting a phone call on the air without the permission of the person on the phone is a golden oldie FCC violation and a perennial on the list of stations
How do you respond to a bully?
Last year American icon Anheuser-Busch was assimilated into Belgium-based beer borg, InBev.
According to recent stories in Ad Age and elsewhere, it appears the Clydesdales...
The future of Radio advertising
Eric Ronning, President/Sales TargetSpot.com, says we were on the mark with our ideas on the future of radio advertising from our Weekend Report:
The key...
A future revenue model for radio?
What might the future hold for the radio revenue model in the next few years? Let’s face it—advertising is drifting towards new media and away from
Small business owners have different stimulus ideas
Efforts by Washington politicians to stimulate the economy aren’t being felt on Main Street. A survey of small business
Key to surviving recession
When looking over a constricting budget, a business decision maker can’t help but rank line items by perceived importance. You have to have a...
General Mills Thrives In Bad Economy
Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on
The Station Log
It’s been nearly a generation since the regulatory reform dockets in which the FCC cleared “regulatory underbrush” from its regulations