Splitting 30 second commercials
Companies that have multiple brands are continuously faced with the difficult choice of allocating the marketing priorities, particularly for television advertising. Which brand will be the priority in the upcoming year
Tips for Navigating Through the Bankruptcy Courts
Not only are our industry’s credit and collections professionals dealing with a larger number of clients in bankruptcy, they are facing new and different problems. One of the most noteworthy
The (Not So) Final Word
As we wrap up our last week, I’ve had a chance to really reflect on the state of affairs in the radio and creative business. It’s a tough time out there and there is all kinds of change afloat
Small business needed to drive recovery
One of the keys to getting through tough economic times is putting people to work so that they are free to spend money and do their part to enrich the economy
Obstacle Delusion
The other day my wife Nancy meant to say the words, “optical illusion” but instead what came out of her mouth was “obstacle delusion.” Pretty funny. I guess that would be one of those things you
Overuse of "You" in Teases & Promos
When I first started writing promos and teases, my supervisor instructed me to use the words "you" and "your" as much as possible. This...
How to Connect with Your Audience
I read a great article about branding the other day which emphasized that branding is not just about how you market your brand, product or service, but also about
Broadcasters' New Business Model is Not "Cue Cat"
Since the beginning of broadcasting our business model has been to push one way content into the household and build
A New Day for Radio
Back in the late 90’s I began work as a New Business Development director for a pair of start-up Smooth Jazz radio stations (it was a glorified title given to me by the owner of the stations
Current Barriers to Improvement of Retail Websites
A just-released study from Accenture research, “The Future of E-Commerce: Bridging the Digital Divide,” reviews why retail sites can be so unsatisfying and lays out a framework for improvement
Fixing the Jay Leno Late News Lead-In Problem
Steps you should take now - It is the biggest worry at NBC stations around the country - will Jay Leno's new show torpedo their late news
Be wary of touring the interactive marketing jungle without a guide
In today’s online marketing world, marketers and agencies need to do more than just stay on top of the latest trends and technologies. They need to have a clear understanding of how
SMART Campaign Strategy
The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome
Satisfied car shoppers become car buyers
Just as sales force quality varies from station to station in broadcasting, the quality of the staff on the showroom floor plays a big role in the success of
Extend your life
What is one of the biggest problems currently facing media sellers, buyers, and planners? I think most would agree it is that as digital media grows, people stuck in traditional media are