Creating a Networking Strategy for Yourself or Your Station
Connections are one of your most valuable assets. The single most important thing you have is your contact database. Having a great Rolodex of people to call on- not only as clients
Back to the Future: Advertising as Destination
Next generation models for content-supported advertising Everyone talks about ad-supported content. But ad-supported content is a misnomer and a myth
Buying and selling broadcast stations
It’s hard to get a deal done these days – and of course the primary difficulty is making the money work. But the legal part is important too
FTC Revised Guidelines on Endorsements & Testimonials
We had a question about product placement ~ the agency is asking for placement inside of programming or banter
Nine Deadly Deal-Making Sins (Part 1)
The lawyers who wrote Profitably Buying and Selling Broadcast Stations are experts at the technical aspects of buying and selling broadcast stations. But over time they’ve also become experts
Broadcasting stocks soared in 2009
What a difference a year makes! The advertising recession dragged radio and television stocks down in 2008, with what turned out to be the bottom of the trough coming
Basic Design Considerations for Your Station Logo
Many stations jump right into wanting a logo as soon as the ink has dried on the company legal paperwork to re-brand or
2010 forecasts: Confidence makes its return?
In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads for their 2010
Put Professional Development at the top of Your 2010 Resolutions
We usually don’t have a problem placing most of our focus on people, especially our advertising clients and the audiences they reach through our radio and television stations. However
Five lessons radio needs to learn from Social Media: Part 2 Mobile Strategy
Over the last two to three years it seems the world has moved to mobile -- with iPhones and iPods in the hands of 30
2010: Fearless broadcast prognostications
We will start out by saying that if we really knew what was going to happen next year, we’d be in Las Vegas or Atlantic City, and we would not waste one tiny
CES Delves Deeper into TV Programming
The “C” in CES has increasingly come to mean “Content” and the “E” is for “Entertainment” at the “S” as in “Spectacular” trade show. ...
Five lessons radio needs to learn from Social Media: Part 1 Website Strategy
There are only 24 hours in a day and there are a millions of websites for listeners to go to on the net. So...
Study finds young more accepting of unsolicited communications
Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t
Focused press release ideas for your station or group
Integrating a public relations strategy into your media mix is one of the most cost-effective components in a plan. Having