Guvera gets traction with advertisers
Guvera, the on-demand service that recently launched here in the US, has gotten some early traction with big national advertisers who like the streaming...
Pinning a marketing venture on your local bowling alley
Marketing magazine Media Life explored a venue that many may not think about too often when they are considering a marketing plan. As we gave away in the headline, we
TV's Dead-End Web Linking
How can an encyclopedia be so damned entertaining? I am an avid user of Wikipedia but I have to be careful because looking up a simple definition can cause me to blow through a whole
Hurricane season is here: In Case of Emergency, Part III
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: The Flood of the Century, Part II
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Hurricane season has started: What you need to know to be prepared, Part I
Editor’s note: We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led...
Marketing TV brands with social media optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social
Jose Luis Rodriguez, founder/CEO, Hispanic Information and Telecom. Network (audio)
HITN was established in 1983 as a private, non-profit organization, with the goal of advancing
Saving Face (book)
Many TV stations, radio stations and newspapers are beefing-up their social media strategies. They’ve recognized some of the immediate benefits of having their talent...
Political Broadcasting – From Around the Borders
Interestingly, on the political front, the FEC has just issued a case that deals with a novel question affecting Texas and other border state...
Traffic & Revenue Mgmt Systems: Scheduling recorded programs with breaks–Part III
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Traffic & Revenue Mgmt Systems: Multiple advertisers for paid programs–Part II
Do systems provide the capability of bringing in two or three different advertisers for paid
Traffic & Revenue Mgmt Systems: Billing info; Co-op ads–Part I
Today we look at Accounts Payable billing information and handling Co-op ad requests after the client gets an invoice
Bad PR still having an impact on auto sellers
BP may have grabbed the headlines and become the corporate ogre in the view of many Americans, but recent bad PR is still impacting car sales to some extent
Talking points for local direct clients: it’s only about the consumer
Advertisers depend on us to bring them new business and to help them bring back old customers. But today's consumer is