Elections: Subtle Marketer Influence, Added Ad Spending
New research from Christine Moorman, T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business, suggests an election year’s continuous exposure to comparisons, such as how candidate A differs from candidate B, can disrupt a manager’s typical decision-making process.
Political Advertising Sponsorship ID – How do I comply with the Sponsorship ID rules?
Political campaigning for the general election is really going to heat up. With it comes
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
A Historical Look At Radio’s Power To Heal
Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback
Plan for Repack Now, Not at Auction’s End
Garvey Schubert Barer's Art Harding on repack options.
Cumulus CEO Lew Dickey talks acquisitions and divestitures
With this week’s deal to swap market clusters and cash with Townsquare Media, Cumulus Media is reducing its station count
Why Bad Introductions Can Ruin a Great Speech
"Short attention spans in person and online compel us to do better when we want to engage people when we speak or set the stage for the featured guest who will follow," says Rosemary Ravinal. In her view, the introduction is the on-ramp for a powerful opening. Her latest column offers valuable tips for both main stage speakers and emcees.
Open Letter to Pandora
Dear Pandora: The question that has been on every tongue at any and all gatherings of broadcasters, “is Pandora radio?” The most recent answer...
Making Your Intentions Known
Drafting a purchase agreement can be a complex affair. Despite the best intentions of the parties, the negotiation and drafting process nearly always
Wall Street was a happy place last week
Broadcasters were able to swim against the tide
The 5G Revolution: A Replacement For Traditional TV Distribution?
The Aug. 12 edition of the MAZ video roundup contains a lead article that every broadcast TV station owner should read. With the rollout of NEXTGEN TV and its forthcoming profit-generating capabilities making headlines, this publication asserts that "82% of broadcasters believe 5G will replace traditional distribution." Gulp ...?
Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
Seven Tips To Consider During ‘Hiring Season’
"Hey, can I see you for a minute?" It's the one question many broadcast media professionals don't want to hear and tremble with fear when summoned to the boss' office -- in particular, right before the holiday party they won't be attending. Pink slips, rather than holiday bonuses, are a business reality. RBR+TVBR Editor-in-Chief Adam R Jacobson has experienced it, too. But, he says, this is also the perfect time to hunt for work. Here's how his ingenuity led him to a career covering radio, and a career not covering radio, for a decade.
Digitally Divided: Over 27 Million Households Don’t Have Internet Access
It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.
Now Available: A 2020 Political Broadcasting Rules Refresher
Two esteemed Fletcher, Heald & Hildreth attorneys on July 30 chatted with three FCC political programming experts on the specific requirements and latest developments in the FCC’s political broadcasting rules. This includes such subjects as equal time, lowest unit rates, PAC ads, BCRA, and record keeping. Here's a review of what they discussed.