Telephone marketing: How far can broadcasters go?
Come ratings season, or any time for that matter, broadcasters are always seeking new ways to interest the public in their station and programming....
Using a lead generation strategy to optimize product offers
Aluminum bats hit the ball farther mostly because they have a much larger
To succeed, get downright Buddhist about your business
Profit-driven executives across all industry verticals need to get real about the state of their business if they want to keep their
UK companies pair up to give listeners what they want
An occasional complaint about online music services is the lack of live news and information. Two British radio companies, one a broadcasting stalwart and the other an online startup, have joined
Lyle Schwartz: Managing Partner, Research and Marketplace Analysis, GroupM (audio)
Lyle leads the media research teams at GroupM
Social Networks – the Thin Line Between Informing and Annoying
Ten years ago, blogs were the rage. Everyone from the CEO to the custodian launched one, chronicling every scintillating step of their daily routine. But the harsh reality of blog life quickly
32-The Magic Number in Local Direct Broadcast Sales
Despite the economy, life is very good for many radio and TV salespeople in every market. I know because I have met them
Jim Brown, host of "Common Sense Radio Program" (audio)
Jim Brown hosts Genesis Communications Network
Lots of talk about digital music clouds
Digital music buzz is all about cloud based streaming services these days. Apple bought Lala and Microsoft launched a new “entertainment vertical” for Bing...
Are we in an Internet bubble?
The TV set top box was marginalized by Steve Jobs at the recent AllThingsD conference. Although counter to his stated position, Jobs is most...
Broadcasting stocks continued upward trend in Q2
Despite soft days for the stock market at the end of June, broadcasting stocks were mostly higher in Q2, continuing the strong advance seen since the second half of 2009
Michael King, host of
Michael King, host of Genesis Communications Network
Automated Payments May Help You Improve Your DSO
The Financial Manager
Challenges and solutions for radio, television newsrooms–Part III
RBR-TVBR has asked newsroom and news production software providers to provide solutions on issues/needs that today’s modern newsroom staff faces. Today, we find out...