Pump up your press kits with the right material
Press kits are a very important part of a media strategy for your station or group. Many situations such as trade shows, promotions, events,...
Americans are streaming as much as downloading music
Americans are now streaming as much music as they are downloading, according to NPD Group. According to an article in Evolver.fm and reported by...
An insider’s view of the FCC assignment and transfer process
RBR-TVBR spoke Taft Snowdon, the Media Bureau lawyer, his insight from the inside the FCC became a hot read especially his outlook and what trends are happening
Write Bodacious Bios for Your Station Executives and Personalities
Biographies are used for a multitude of reasons: for press kits, speaking engagements, promotions, and connecting listeners and viewers to your on-air talent
How to Raise the Bar on Local Client Budgets
These next few weeks are critical for radio and television reps trying to lock in 2011 local direct ad budgets. The question is, even in a recession, are you asking for enough, or are you leaving
How Slacker gets Smartphone users to buy subscriptions
Slacker has found a pretty nice formula for growing its subscription model via relationships with the cell phone carriers. Various US based
Media tours: Even a station or group needs them
Hosting a media tour is a great way to gain exposure. Raising awareness of your brand and promotions enhances the value of your station...
Cashing in on the Next Generation of Mobile Internet
It was the biggest disappointment of the new millennium - internet revenue. Everyone from local bloggers to a huge media conglomerates dreamed of cashing...
$25,000 fine for station in an LMA not having staff and a public file...
An FCC Enforcement Bureau District Office on 11/1 issued a Notice of Apparent Liability, proposing to fine an AM licensee $25,000 for not having a meaningful staff
Selling a new idea internally
Selling a new idea internally is often harder than the execution itself. A few thoughts, this example for a TV reinvention, but applicable to anything: EVANGELISM FOR THE NEW IDEA: The GM, ND,
Creating the right press kit for your station
Radio and television stations are notorious for hosting events and creating promotions that generate buzz. To extend the longevity of the promotion, it
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Tips for nipping reluctant-payment syndrome in the bud
The Financial Manager’s Perspective: MFM’s BCCA credit and collections subsidiary is hearing from a number of members who report a growing percentage of their...
Evolving TV News
Local television can learn from newspapers. Decades ago there were cracks in Newspaper's dominance fueled by Cable TV and the web. Instead of acting on those cracks, they were in denial assuming their greatness could never