2011 Forecasts: New technology to keep the ad ball rolling
RBR-TVBR Exclusive:
In this, our seventh yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...
CES focus on smart TVs + mobile, tablet devices and new content sources
Las Vegas: “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
Forrester Studies Online Behavior
Forrester Research released a new study Understanding the Changing Needs of the US Online Consumer 2010. It
13 More Insights on the Future of Mobile Content
Part 5 in a web series on the future of mobile technology: Don't hire desktop computer programmers to build mobile apps. Have a dedicated...
Radio can deliver leads, but it can’t deliver sales
I wonder if people in radio know that the wrap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an
Reinvention Process: Re-Assess
Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning
Susan Davenport Austin: Sheridan Broadcasting SVP/CFO (audio)
Sheridan Broadcasting Corporation was formed by the Davenport family in 1972. In 1991, SBC
Digital doesn't mean death to radio: Five strategies
Five strategies for today’s radio organizations to take more digital dollars: Speculation is rampant about the “dying” medium of commercial radio in an evolving...
Mobile Banking: A Growing and Lucrative Market
Time to sit down with your local bank marketing departments and show them the real world of how today's consumers are doing their
Evaluating the effectiveness of ratings special reports
A lot of stations are doing rating period postmortems right now. Smart stations will gather all the ratings special reports and promotion, then compare...
Part 2: The Process of Reinvention–time to reflect
Part Two in a Six Part Series: Last week we introduced the idea of reinventing yourself or your business as it's a time of year when people and companies