Dealing with automotive: What dealers expect from local media (audio)
Bill Perkins:
Bill Perkins is the Vice Chairman of the North American International Auto Show and President of the Perkins Automotive Group in the Detroit...
Reinvention Process: Regenerate
Part Six in a Six Part Series: Six weeks ago, this series on reinvention began. It's the perfect time of the year to go...
This year, interactive TV dreams become a reality
During 2010 the emergence of the OTT market garnered incredible trade press, even with nary a content library agreement, except Netflix
Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Reinvention Process: Revitalize
Part Five in a Six Part Series: Several weeks ago we started this series on reinvention. With the dramatic changes in the broadcast landscape,...
2011 Forecasts: New technology to keep the ad ball rolling
RBR-TVBR Exclusive:
In this, our seventh yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...
CES focus on smart TVs + mobile, tablet devices and new content sources
Las Vegas: “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
Forrester Studies Online Behavior
Forrester Research released a new study Understanding the Changing Needs of the US Online Consumer 2010. It
13 More Insights on the Future of Mobile Content
Part 5 in a web series on the future of mobile technology: Don't hire desktop computer programmers to build mobile apps. Have a dedicated...
Radio can deliver leads, but it can’t deliver sales
I wonder if people in radio know that the wrap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an
Reinvention Process: Re-Assess
Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning