Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Getting a television transaction to the FCC finish line
Clay Pendarvis, who recently closed out a long career with the FCC, knows the answers when it comes to giving a transaction
Why this "DRTV" agency is bullish on radio
If you haven
2010 saw double-digit gains for most broadcast stocks
It paled in comparison to the 200% to 1,200% and more gains that some broadcasting stocks enjoyed in 2009, but 2010 was still a pretty good year.
Bubba's a big deal for Internet radio
Bubba The Love Sponge has left satellite radio in favor of Internet radio. In case you
Dealing with automotive: What dealers expect from local media (audio)
Bill Perkins:
Bill Perkins is the Vice Chairman of the North American International Auto Show and President of the Perkins Automotive Group in the Detroit...
Reinvention Process: Regenerate
Part Six in a Six Part Series: Six weeks ago, this series on reinvention began. It's the perfect time of the year to go...
This year, interactive TV dreams become a reality
During 2010 the emergence of the OTT market garnered incredible trade press, even with nary a content library agreement, except Netflix
Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Reinvention Process: Revitalize
Part Five in a Six Part Series: Several weeks ago we started this series on reinvention. With the dramatic changes in the broadcast landscape,...
2011 Forecasts: New technology to keep the ad ball rolling
RBR-TVBR Exclusive:
In this, our seventh yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...
CES focus on smart TVs + mobile, tablet devices and new content sources
Las Vegas: “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.