Ohio Adopts Flawed Political Advertising Rules
With the mid-term election of 2010 over and a new year, I thought we would have a bit of quiet time in political broadcasting...
Proposition 19 aftermath: Should my station run medicinal marijuana ads?
The heavy push to legalize marijuana in California, known as Proposition 19, the “Regulate, Control and Tax Cannabis Act of 2010,” was defeated on...
Use cornerstone campaigns to build monumental Internet sales
If you wish to make this a monumental year of Internet sales, it is essential that you begin by building it on a solid foundation. It is a lot easier to
A new digital strategy for radio: "The Final Piece"
This is the first in a series of articles on the relatively new phenomenon of coupling an internet based, revenue sharing, program (also called...
Old thinking for new media and new thinking for old media
When we put new ideas together, a lot of it is actually about integrating
Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Getting a television transaction to the FCC finish line
Clay Pendarvis, who recently closed out a long career with the FCC, knows the answers when it comes to giving a transaction
Why this "DRTV" agency is bullish on radio
If you haven
2010 saw double-digit gains for most broadcast stocks
It paled in comparison to the 200% to 1,200% and more gains that some broadcasting stocks enjoyed in 2009, but 2010 was still a pretty good year.
Bubba's a big deal for Internet radio
Bubba The Love Sponge has left satellite radio in favor of Internet radio. In case you
Dealing with automotive: What dealers expect from local media (audio)
Bill Perkins:
Bill Perkins is the Vice Chairman of the North American International Auto Show and President of the Perkins Automotive Group in the Detroit...
Reinvention Process: Regenerate
Part Six in a Six Part Series: Six weeks ago, this series on reinvention began. It's the perfect time of the year to go...
This year, interactive TV dreams become a reality
During 2010 the emergence of the OTT market garnered incredible trade press, even with nary a content library agreement, except Netflix
Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Reinvention Process: Revitalize
Part Five in a Six Part Series: Several weeks ago we started this series on reinvention. With the dramatic changes in the broadcast landscape,...