FCC revises its Ex Parte rules
The Federal Communications Commission has revised its ex parte rules, which generally prohibit meetings with decision-making staff concerning a contested proceeding unless full disclosure...
Why managers are often the worst brand builders
Even in these days of deep cost cutting, the in-house ad agency is exceedingly rare among large companies. You will find that most successful...
Raiders of the lost ad budget
Advertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can any businessperson afford to squander his...
A New Digital Strategy for Radio Part 4: The Future
This is the fourth and final article in the series on instituting a successful Revenue Sharing Program for your station. Up to now the...
Top Trends in Cross-Platform Media Usage
Today, some interesting statistics and observations from online and cross-platform conferences I have been attending lately. Watching Online Video: 65% of people watch TV...
Integrated solutions = new ad dollars
According to a recent findings by Forrester research, the majority of Small Business Marketers (54%) plan on doing more internet marketing this year than...
The Business Outlook from MFM's "People to Watch"
The Financial Manager’s Perspective: Unflappable. Knowledgeable. Team builder. Visionary. Positive. Flexible. Those qualities number among the descriptions for MFM’s “People to Watch” honorees; descriptions...
TV marketing that breaks through the clutter
Why is it that some news promos never seem to lose their freshness and others make viewers weary after just a few plays? "Ad...
Abacast and Citadel pair up, create a network
Last month Abacast and Citadel announced a partnership that more than an average streaming provider agreement. Yes, Citadel stations will begin
How to help automotive dealerships in 2011
After a couple of the worst years in automotive history, (2009 was the worst year for automotive sales in almost 30 years) 2010 proved to be somewhat better
A new digital strategy for radio: Radio's big advantage
This is the second in a series of articles on how Radio stations can develop Revenue Sharing programs that will dramatically increase their sales...
Ohio Adopts Flawed Political Advertising Rules
With the mid-term election of 2010 over and a new year, I thought we would have a bit of quiet time in political broadcasting...
Proposition 19 aftermath: Should my station run medicinal marijuana ads?
The heavy push to legalize marijuana in California, known as Proposition 19, the “Regulate, Control and Tax Cannabis Act of 2010,” was defeated on...
Use cornerstone campaigns to build monumental Internet sales
If you wish to make this a monumental year of Internet sales, it is essential that you begin by building it on a solid foundation. It is a lot easier to