An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Ways to Avoid a Self-Obsessed Marketing Strategy
If you want to build a deeply passionate emotional marketing campaign, it is important that you build the brand backwards. That means stripping away...
Consumer confidence up, but low
The level of consumer confidence being reported by BIGresearch in the wake of its latest monthly survey is up two points from August –...
Radio–what’s your deal?
Broadcasters forget or ignore that radio has natural advantages that are so different from the Internet platforms driven solely by email databases.
The Elephant in the Room at the NAB Convention
No aspect of the radio business is more vulnerable right now than that from the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
Surveys say that employment growth will continue to inch forward
If there is one economic goal shared by Democrats and Republicans alike, it is getting America back to work. The differences arise when the...
The do’s and don’ts of online marketing, search and holiday prep
What are a few of the top trends you
The marketing plan core competency checklist
Marketing campaigns don't usually fail because they do too little, they fail because they do too much. This local TV ad assails you with...
Marconi Legends speak out
What makes it legendary? We also wanted to know the history; CBS Radio
Prospecting: You’re not doing it right
Two of the most preached practices for prospecting new advertisers are:
1. Monitor other radio station to hear who bought ads on the air
2. Flip...
Robert Wuhl takes Sports Talk up a notch (audio)
Robert told RBR-TVBR all about his radio show, how it
Early look at 2012 US Senate races
One of the most exclusive organizations in this nation is the United States Senate. It is generally difficult to get in, particularly for residents...
Will You Pass "The Test" November 9th?
The only true way to find out if something works, or if someone is fulfilling the tasks set for them to do, is to...
How emotional marketing turned the Toyota Prius into a social revolution
San Francisco solar panel installers are reporting a particularly curious behavior - customers asking them to install panels on the wrong side of the...