Deal Tips: Forcing the Seller to Sell
By John M. Pelkey, Garvey Schubert Barer
Picture the following: After much effort, the owner of a cluster of stations in a market finds exactly...
Car Preferences of the Middle-Aged Radio Audience
In our first installment of this report we looked at the youth movement – in particular, what young-skewing radio audiences want to drive when...
How PPM can rescue radio
ROI modeling requires better audience measurement: I’m not one to worry about the far off future. Remembering to pick up my laundry is challenge...
YouTube largest source of mobile video traffic
While many have said Netflix is the largest internet bandwidth hog in the world, not so with mobile video traffic. YouTube takes that crown,...
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...
Virginia issues major cuts to public broadcasting
The Community Idea Stations, which includes three FM and three TV stations in Richmond and Charlottesville, will eliminate 11 positions before the end of...
The New Normal for Promoting Tune-in
Do broadcasters really need online video advertising? It’s about an opportunity. TV viewers are online; therefore, promotions should be online if broadcasters and programmers...
Car Preferences of the Young Radio Audience
If you are in radio management and you like to sell automobile ads, or if you are in the automobile business and you like...
Analyst looks at the station inventory
The Freedom, McGraw-Hill and Four Points television station groups have been sold and Nexstar has been
Selling without ratings: 3rd in a series (audio)
After listening to the first half of our interview with Saga’s Wayne Leland, several subscribers have been anxious to hear the rest of what...
Some radio investors get ready to sell stock
One of radio’s largest public companies has registered shares for some private equity investors. That will permit them to take some cash off the...
Broadcast M&A likely to pick up in 2012
After several years of drought, there have been a handful of big deals in recent months, first in radio
“You like me, you really like me,” not so much!
Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens
Ranking cars for buyers who seek comfort
Oh, and did we mention that these customers are also budget conscious? The folks at Kelley Blue Book’s www.kbb.com have ranked the 10 most...
More evidence of coordinated attacks against Rush’s advertisers
This time there's proof that local Rush Limbaugh advertisers are being targeted. We have the entire